Asfiya Taji, Phd Email & Phone Number

Kelowna

Waterloo, Ontario, Canada

Waterloo, Ontario, Canada

Greater Chicago Area

Greater Chicago Area

• Designed, created and edited questionnaires for conducting custom online panel and mobile surveys • Monitored surveys using CONFIRMIT while in-field to ensure meeting quotas and keeping project on track • Conducted analysis using SPSS, including cleaning/weighting data according to project specifications • Assisted in translation of data and creation of PowerPoint presentations/Excel reports as final deliverable to clients

Itasca, Il

• Designed and executed project using qualitative and quantitative research methods to better understand consumer’s usage and willingness to pay for enhanced audio quality in mobile phones• Managed all aspects of study including drafting of discussion guides, conducting 4 focus groups, 6 in-depth interviews to identify consumer concerns • Created and conducted online survey of 200 respondents; delivered in-person presentation to client

Depaul University, Department Of Marketing

• Assisted in collection of data through in-home ethnographic and in-facility interviews to facilitate effective kitchen range design by home appliance manufacturer/marketer• Worked with a team of 3 to draw employment paths in Marketing using SPSS to help create a career guide • Collected and analyzed data from US Census Bureau to estimate ethnic population concentrations

Office Of International Students And Scholars

• Prepared and designed materials to better acclimatize 500-600 incoming students to United States• Developed 15 Welcome Sessions that provided resources and useful information for new students• Supervised 3 student workers in planning and executing special events and Welcome Sessions for new students • Organized and conducted 6 social/cultural programs to introduce new students to Chicago and other students

• Worked with 2 faculty, 6 staff and 35+ students to better serve student needs • Organized and conducted 6 student focus groups and surveys resulting in improved services for new students• Worked with MBA Career Center to enhance career services for international graduate business students

• Worked with design team to create 500 brochures and postcards resulting in higher visibility of products• Performed 4 post trade-show evaluation and client follow ups to capture valuable feedback • Created press releases and promotional materials for 4 exhibitions

• Proposed partnerships with corporations to increase employee enrollment in MDC programs• Conducted extensive competitive research and analysis to facilitate strategy development• Provided methods to increase awareness and enrollment of MBA Primer program by 16%

Istanbul, Turkey

• Arranged presentation of business plans, compiled sales agreements and translated confidential documents• Coordinated with 5 restaurant managers for inventory feedback and purchase decisions• Entrusted with proprietary sensitive documents

Doctor Of Philosophy - Phd, Management (Marketing)

Master Of Science (Ms), Marketing Analysis, With Distinction

Mba, Market Research, Management Information Systems, Leadership/Change Management, With Distinction

Activities and Societies: MBA Association, Graduate Women in Business (GWB) Phi Theta Kappa, Delta Mu Delta, Golden Key Society MBA.

B.Sc, Marketing With High Honors

Activities and Societies: Delta Mu Delta Phi Theta Kappa The Golden Key International Honour Society

Associate Of Science (A.S.), Magna Cum Laude