Asaf Peled Email & Phone Number

Israel

Israel

Advising a pre-seed startup initiative in developing a comprehensive investor deck, focusing on:- Conducting market validation in the IoT monitoring domain (including competitor landscape and positioning)- Articulating and prioritizing use cases- Designing product “Marchitecture” (building blocks)- Defining the solution’s value proposition for different user segments- Interviewing potential customers- Scoping the MVP and creating a high-level development plan

Tel Aviv, Israel

Leading the technical product management of a data driven supply chain analytical platform- Translating business challenges to clear functional requirements, including UX/UI requirementsand wireframes- Leading the transformation of existing data and ETL/ELT processes into deliverable products andfeatures- Serving as the focal point for corporate stakeholders (business, customer teams and technologyo cers)- Working with globally spread teams, such as project managers, R&D, UI/UX, business owners, etc.

Designed and delivered the eCommerce pillar of a monetization platform targeting service providers potential user-base - Researched the fit of Smart Contract based marketplace to defined use cases- Drove and defined a selection process for a 3rd party eCommerce platform based on the unique attributes of the target customer - Led a squad of 4 developers

Launched a new startup SaaS product aimed for the Enterprise market within Nokia intrapreneurship program - Run market validation/research for the original problem statement - Initiated a shift in the product direction from cost comparison to cost optimization based on the market analysis outputs- Launched an MVP within 3 months and a customer facing PoC within another 4 months (signed 3 customer PoCs)- Recruited a managed an R&D team of 4 developers - After 1 year, the Intrapreneurship program was terminated and the team declined the offer to continue as an internal product within Nokia

Created a revenue generating product in a competitive market- Led the creation of a new product in the emerging market of service delivery automation/orchestration. -Value proposition based on customer research focused on replacing existing service oriented solution with an off-the-shelf product- Reached ~10% market share within 3 years - Led the migration of on-prem offering to SaaS based model- Managed 6 product managers and 50 developers- Speaker at SDN-NFV-World congress 2017 (Link to presentation on YouTube: https://bit.ly/39FNIdF)

Israel

Foundation Member @ FinOps Foundations

Founded a global technical marketing engagement team to increase penetration into the growing market- Recruited and managed a team of 8 people- Increased the sales funnel by 3 within 1 year - Won employee of the year award (2015)

Evangelized the conservative telecommunication industry with a disruptive concept/product - Won 3 major RFP PoCs for Tier-1 customers (Spain, Germany & Italy) - Built and run an executive demo booth at Mobile World Congress 2012/2103

Team Leader of 3 TSEs (Technical Subject Experts) in the broadband communication domain. Supporting pre-sales and post-sales engagements from the technical perspective. Conducting global technical seminars and onsite technical support activities. Responsible for the team performance KPIs and preparing the people for new support challenges and processes.

Products expert and 3rd level support Engineer in the Access Networking tech-domain (e.g. mobile-backhaul). Providing technical support to customers and to pre-sales/sales activities. Conducting technical seminars, demos, and on-site testing/troubleshooting/PoC activities. Deep understanding of network architectures and network operations of Telecommunication Service providers.

Student position in Integration department.Responsible for the testing and the integration of ODU/IDU devices.

Bsc, Electronic Engineering

Education record