Asger Lund Pedersen Email & Phone Number

Copenhagen, DK

New York, NY, US

San Jose, California, US

Boston, Massachusetts, US

• Notable Achievements:
• Established and grew entire new pre-sales and leadership team (6 x 2nd line managers)
• Build new pre-sales playbook and key performance indicators
• Instituted pre-sales leadership QBRs with focus data driven outcomes
• Developed pre-sales enablement plan with focus on value based selling
• Introduced career development plans

Boston, Massachusetts, US

San Francisco, CA, US

• Notable Achievements:
• Hit +100% quota in every year
• Scaled the team from 18 to 70 people
• Grew the management team from 4 leaders to 10
• Went from covering 8 countries to 20
• Increased technical win rate from 51% to 77% by establishing path to POV training

San Francisco, CA, US

• Notable Achievements:
• Scaled the team from 2 to 8
• Established our Sales Engineering Engagement process with leading indicators and Quality Gates
• Drove the adoption of Value Bites
• Converted 15 trials to real Proof of Values with defined scope and success criteria.
• Promoted to VP of EMEAR

San Francisco, CA, US

• Notable Achievements:
• Won with two others the award for best team participating at the onboarding bootcamp
• Closed 13M in revenue across 10 accounts in the first full FY
• Promoted to Sales Engineering Manager

• Birdback is a card-linking platform. The technology enables retailers and advertisers to link special offers, vouchers and loyalty programs directly to customers’ existing credit and debit cards. I founded the company.
• Raised first investment round just 3 months after setting up the business
• Developed core platform and got it certified as PCI DSS Level 1 Service Provider Compliant
• 3M Cards on the platform
• $2.4M in funding
• Featured in TechCrunch, The Next Web, Wired, and Financial Times

I founded Codelab as a platform to do consultancy work while I was studying computer science at the university. I grew the company to +40 clients. Among the bigger projects were Mobile Ticketing System for Billetlugen A/S, Sitecore solution for FSB, and Sales Performance Monitoring for Alka Insurance.

Mobile phone based time registration for construction workers. I created the entire platform from the ground along with a high performance SMS gateway, that today has processed more than 5M messages. As we grew we brought on two software developers and I changed role from the lead developer to heading the development team as the CTO.

OctoPlus later known as SiteNow is a Content Management System for small and medium sized businesses. I was the technical co-founder and developed the core engine with a focus on easily extending the system with different plugins for our clients.

Copenhagen K, N/A, DK

København S, DK

København V, Hovedstaden, DK

Billetlugen is one of the largest ticketing agencies in the nordics processing more than 5 million tickets per year. I started out at Billetlugen building a whole new ticketing portal focused on subscription sales for theatre tickets, as a joint venture between the biggest theatres and Billetlugen. The portal was a huge success. Later I worked for.

Lead Developer on SICMA, one of the first danish content management system. Used by Tiger, VesterKopi and more.