Your clients expect you to deliver deep insights from the untapped opportunities in their data. But good data science talent is hard to find and the demand continues to grow. The right technology partner can help you bridge the gap. At Lityx, we have a platform that empowers all users to leverage the power of machine learning and AI—and you don’t have to hire a data scientist. Lityx helps its clients predict customer behavior, optimize channels and campaigns, and maximize marketing outcomes so that their clients see actionable insights and obvious value.A marketing analytics thought leader with extensive technical, business, strategic, analytic and marketing skills acquired over 25 years working on the client side (SVP Bank of America), the agency side (VP Merkle) and the marketing technology side (Lityx) across diverse industries including Telecom, Pharma, Retail, Financial Services, Insurance and Health Care.Specialties: Highly analytical, creative and insightful blending both quantitative and qualitative perspectives. M.S. in Statistics and a B.S. in Psychology. Veteran USAF