President and Owner of Coordinated Graphics, Inc. / CGI Advertising with over 40 years of hands-on experience.Marketing Strategy and Advertising Account Management• Consult with clients to establish objectives, goals, budgets and tactics• Develop integrated marketing campaigns and strategies: print, digital, broadcast, social• Create presentation material and marketing plans for client and internal review• Establish guidelines for campaign success and ROI• Communicate with creative, media and production staff to establish deadlines and achieve client objectives• Supervise creative development and manage creative execution• Create client estimates including project specifications and project timelines• Manage client expectations including daily/weekly progress reportsCreative – Digital and Social Media• Social media content development including copy, graphics and deployment• Digital media development for online advertising• Powerpoint presentations• Website design and development; management of domain and web resources• Email design, development and deploymentCreative – Traditional Advertising for Print and Broadcast Media• Print media design and production: newspapers, magazines, outdoor• Collateral material design and production: brochures, flyers, in-store materials, business cards; letterhead; annual reports; booklets; direct mail• Scriptwriting/script supervision for broadcast• Supervision of in-studio radio production; location supervision for broadcast and online video production; review and approval of voiceoversProduction Supervision• Communicate with vendors, partners, creative staff, clients and other stakeholders• Establish deadlines and checkpoints• Manage budgets and negotiate with vendors• Specify printing and/or digital specifications• Post-project analysis of resultsDesign and Production of high-quality print and digital materials• QuarkXPress; Illustrator; Photoshop; InDesign; Dreamweaver• Word; Excel; Powerpoint