As an SEO specialist, I help service-based, e-commerce, and retail businesses across Australia and New Zealand enhance their online presence and search rankings. My work spans both general and local SEO, where I develop and implement strategies to boost visibility and drive traffic. From conducting keyword research to developing site taxonomy and content plans, I focus on optimizing every aspect of a website to improve its performance in search engines.Key responsibilities include:Conducting thorough keyword research to identify high-impact opportunitiesOptimizing website copy and landing pagesDeveloping and implementing content strategiesPerforming website audits and resolving technical SEO issuesOn-page and off-page SEO optimizationRecommending changes to website architecture, content, and linkingOptimizing Google My Business listings and other local directoriesManaging and optimizing local citations and NAP consistencyCreating and optimizing locally targeted contentMonitoring and responding to online reviewsImplementing local link-building strategies

This is a vintage fashion distribution business that I own. We bring the best vintage clothing straight to you. Specialising in 90's sportswear and streetwear e.g. like Nike Jordan, Polo Ralph Lauren, Cross Colours, Adidas, rare band tour t shirts and more. Through this business I also run a number of the social media campaign activities for a number of Melbourne fashion pop-up events. -- Day to day runnings of a business -- Sourcing global stock -- Trend forecasting -- Running short & long term retail popups -- Social Media/E-Commerce management -- Customer Service

Paid Advertisement - Instagram/FacebookSocial Media StrategyContent CreationEmail Marketing

I've assisted in utilising a data-driven approach to inform site design, product development, social and content approaches for this growing 100% online sustainable fashion ecommerce business.I have provided member-centric digital marketing recommendations that will be used to inform how the brand's growth objectives are met. These recommendations also inform strategy for how the brand organically (via SEO) continues to grow.Actions informing this include:-- UX / Site Analytics Audit to inform site redesign and audience channel strategy --Market research to inform updated site taxonomy for better performance on the main search engine--Competitor analysis across product, price and related keyword research --Development of blog structure/content strategy --Roll out of the social media strategy

Adhering to internal and external Service Level Agreements. Supporting and coaching team members through change and innovation. Making sure compliance and policies are followed while delivering the right outcome for the member.Reporting and challenging potential risk & fraud cases. Supporting other business units and stakeholders at a project level. Recruiting the right team members for the positions available.Investigating and providing outcomes for membership related complaints Participating in an innovation team.

Leading the team to meet SLA/quality levels Making sure the best member experience is delivered via manual claim processing & teleclaims Planning and working alongside team members on development and trainingRecruiting the right team members for the positions available Reporting and challenging potential risk & fraud cases2nd tier phone complaint escalationImplementing and leading change within the team and Health Operations Supporting all stakeholders and colleagues as needed

Overseeing the day to day needs of membership team Managing workflow to stay within SLA Producing team statistics & KPI results to present to the leadership team.Representing Health Op’s within the business on change initiative Being a active member of the leadership team and attending meetings Completing CURA task’s Interviewing for new team members Organising training for membership team members and providing training plans Producing monthly board reports participating in ongoing projects involving the membership team

Processing information Dealing with internal issues via phone and email. Administration duties. Following up with policy issues.Project management and implementation of new retail products. Supporting the team leader

First point resolutionAdministration duties & Claim follow-ups Problem solving member queries and complaintsCommunicating with Members via phone, email and faxDealing with varied people from different cultures. Multitasking numerous systems in a high volume call centerBeing an active member of a team (recently awarded team member of the month)

• Customer Service• Administrations Duties • Supervising 4-6 staff members• Liaising with sales representatives and providing product feedback • Ability to up sell products and meet the customer’s needs• Training and mentoring newly recruited staff members • Handling aggressive clientele• Promotions/Point of Sales • Stock Control & ordering• Following OH & S procedures • Loss Prevention