Ash Bodey Email & Phone Number

London Area, United Kingdom

Built IT and Telecoms strategy consultancy reviewing clients’ telecoms and IT infrastructure and developing short and mid-term strategies.Served as Lead Consultant overseeing £550K+ projects providing expertise to assist clients to develop RFO, vendor selection and contract negotiations.

• Worked with private Investors to develop an AI fall detection solution for the over 65’s from initial concept through to go to market strategy.• Developed the initial idea into a tangible list of requirements for the business concept. Identified and evaluated a list of potential suppliers globally. Created the framework for evaluation based on the business plan and engaged with potential suppliers. Selected best in class based on business needs. Negotiated heads of terms and full distribution agreement along with license agreement. Arranged for test products from the USA and worked with supplier to develop a UK based version of APP and desktop software. • Designed and developed full market research requirements and survey to evaluate the total addressable market, the serviceable available market and the service obtainable market based on over 500 respondents.• Full 2-year financial forecast including cashflow and budget with contingency plan. • Developed extensive go-to-market sales and marketing strategy for both the B2C and B2B marketplaces, including evaluation of PR partners and networking within the B2B market.

• Business strategy development working with CEO’s and senior leadership primarily to develop effective sales and marketing strategies. Helping to understand sales cycles, competitor analyses, effective forecasting and close ratios• Helping focus on account management and farming of base and increase awareness with key suppliers • Diverse sectors from Medtech, fintech to traditional IT support • Typical deal size range from £50k to £250k

Brought in to leverage my extensive entrepreneurial and start-up expertise to advise, analyse and provide solutions to leadership and internal teams. Using my in depth understanding of the business and Med Tech market, I created effective business plans and devised innovative sales and go-to-market strategies. Offered guidance on financial matters and identified opportunities for growth. Produced comprehensive reports and presentations, offering detailed forecasts and funding strategies. Held responsibility for securing all new business with an average deal size of £160k ARR on 5-year contracts.

Leveraged vast entrepreneurial experience to provide guidance, analysis, and resolutions to management and internal groups, facilitating swift establishment and growth for a new business. Developed business strategies and created innovative sales and marketing plans. Offered recommendations on financial issues and pinpointed avenues for expansion. Worked closely with the CEO and development team from the project's inception and software creation to the introduction of the digital health passport application in September 2020, ensuring a successful launch within a 4-month timeframe.Showcased outstanding management of investor relations and a keen entrepreneurial business acumen while acting as the Lead Consultant for new major clients and securing crucial funding.

A leading Global Technology Consultancy with in-house expertise in Cloud, Infrastructure, Voice, Connectivity and Audiovisual solutions. We help our clients achieve their ambitions through the integration and alignment of technology with their business objectives.Implemented innovative commercial strategies to drive rapid growth, conducted thorough market research and analysis to inform detailed business plans, and oversaw the recruitment, training, and management of the account management team. Developed key accounts like WeWork, optimized processes for increased efficiency, and negotiated discount structures with suppliers to maximize support and marketing rebate funds.Achieved a 100% increase in turnover over a two-year period, leading to the Company's inclusion in the Tech Track 100. Introduced new bonus schemes for Project Managers and Pre-sales Engineers to boost employee satisfaction and encourage upselling during projects, resulting in higher turnover and profitability.

Established robust commercial plans to build pioneering equestrian shop with both online and physical presence. Maximised social media platforms and channels to expand marketing reach and drive sales. Onboarded suppliers and secured optimal vendor contracts, negotiating lucrative terms, and forging strong relations for sustainable growth.• Monitored and forecast expenditure, holding full accountability for £500K+ budget.• Introduced loyalty discounts via online platforms that positively impacted sales and encouraged brand loyalty.• Continued support as Key Advisor and in 2019,2020 successfully transitioned company to focus on own brand products reducing costs and increasing product margin and brand loyalty.• Leveraged exceptional communication and interpersonal skills in continued investor relations that secured funding required to concentrate on own brand products.

London Area, United Kingdom

Established telephone system supplier, installation, and maintenance business from start-up to lucrative operation.• Achieved annual turnover of £1.5M within 2 years.• Oversaw successful sale of business, managing full acquisition with effective stakeholder engagement at all levels.

Bachelor Of Arts - Ba, Marketing

Education record