In my current role as Head of Website for a leading international retailer in a highly competitive niche, I oversee the daily operations of the web marketing team, driving initiatives aimed at improving user experience, website speed, and conversion rates. I am responsible for designing and implementing new features and improvements to the website, including hands-on coding and coordinating with third-party contractors for larger technical projects.The company operates globally, managing both direct-to-consumer (D2C) and business-to-business (B2B) channels, and serves customers across multiple languages and currencies. My role involves ensuring that the website delivers a seamless experience for all users, optimising functionality, and driving performance across diverse international markets.

I was responsible for overseeing the marketing activities of a large retail site with a significant product range and revenue. My duties included managing all aspects of online and print advertising, email marketing, and collaborating with paid search agencies to ensure effective budget allocation. I provided daily support and training to the marketing team, delegated tasks, and ensured clear project specifications to help the team meet their goals.I coordinated the full marketing and CRM calendar, worked with internal teams and external partners to generate creative ideas, and ensured timely communication for product launches. I also developed content marketing strategies focused on enhancing SEO performance and driving revenue growth while minimizing resource usage.Additionally, I played a key role in designing and implementing technical improvements to the website, collaborating with cross-functional teams to achieve project goals and enhance site performance. I sourced and optimized third-party tools and plugins to meet business objectives, ensuring compatibility with existing systems and conducting thorough performance testing.I negotiated with strategic partners and vendors to maintain profitability and foster positive business relationships. I also monitored the website's technical health, including cross-device performance, optimizations, and user experience testing. My role involved regular reporting on business intelligence, KPIs, and sales performance, proposing strategies to meet targets, and presenting key findings to senior leadership.

Direct to Consumer technology specialist and campaign management. Companies using the Sunlight Online CMS and e-commerce platform include Xtra Mile Recordings, My Bloody Valentine, Universal Music Group International, EMI, Warner Music International, Sony, Kobalt/AWAL, Inertia Music (Beggars Banquet, XL Recordings (Adele. Radiohead), SubPop, Warp), Wichita Recordings (Bloc Party, The Cribs), Dew Process/Create Control , On-U Sound, Best Before Records, Moshi Moshi, La Honda (Rumer), Leeds International Piano Competition, International Music Community (IMC)Specialties: Account management, online retail software development, user experience design, distribution management, financial reporting & analysis.