Ashley Hunkin Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Generate sustainable support for vibrant communities where everyone can shine by leading organizational stewardship and planned giving programs. Specific Responsibilities: • Build a proactive planned giving program with mechanisms to surface new expectancies while identifying and qualifying new prospects for the pipeline.• Maintain a comprehensive naming and recognition program with sites across the GTA. • Support colleagues with development of personalized stewardship strategies for HNW donors. • Establish new stewardship program to formally recognize confirmed expectancy donors • Manage annual impact reporting of restricted endowed funds and annual gifts• Ensure timely administration of estates collaborating with external professionals as needed• Develop operations infrastructure to support a growing planned giving program• Oversee budgets and strategy for gift planning and stewardship programs

Toronto, Ontario, Canada

Completed contract covering a colleague's parental leaveCultivated prospects to secure individual goal of 40 new expectancies per year, while ensuring ongoing management of a portfolio of confirmed legacy donors & early stage prospects. Managed annual lead-generation marketing campaign working with internal & external stakeholdersEnsured on-brand content reflecting planned gift messaging best practices appeared in external platforms such as WillPower & the Canadian Guide to Charitable GivingDeveloped proposal for multi-channel & multi-year journey for identified planned gift prospectsUpdated strategy for annual email touchpoints to create a more cohesive mini-journey for prospects throughout the year including invites to Wills101 seminars and planned gift donor profiles Piloted methods to use engagement with digital content (eg. click through & open rates) to inform qualification coding in donor databaseServed in a leadership role on SPECTRUM (internal EDI group for 2SLGBTQ+ staff) by managing participation in Toronto Pride Parade and hosting educational events for staff

New Westminster, British Columbia, Canada

Served as sole full-time gift planning specilist at one of British Columbia's largest hospitals Specific Accomplishments & Responsibilities Include: * Cultivated 2000 qualified prospects through direct response campaigns and/or individual cultivation as strategic to donor capacity, collaborating with colleagues as needed* Personally managed over a hundred donors through individual solicitation to secure both current gifts & cultivate a Planned Gift. * Cultivated over 1200 prospects through direct response tactics like calls, events, mailings & digital campaigns to bring them closer to a confirmed Planned Gift* Developed new moves management strategic leveraging Raisers Edge to better track program success, project future revenue, inform strategic planning, and support direct response campaigns micro-targeting prospects by capacity, and stage of solicitation* Created new program brand, marketing strategy, website, and annual campaign calendar* Established new cross-departmental process for stewardship calls integrating qualification for planned gifts, upgraded annual gifts, and conversion to monthly giving* Launched bi-annual comprehensive direct response campaign You Have the Power, leading to an eight-fold increase in traffic to planned giving website, securing 231 new qualified leads and five new confirmed gifts* Supported Director of Leadership & Legacy Giving with estate administration as well as program budgeting, reporting, and strategic planning responsibilities

Vancouver, Canada Area

* Managed relationships with patient community and stakeholders to ensure retention of existing donors during JDRF restructuring* Delivered annual 18% growth in constituents from the patient community by building referral relationships with healthcare providers, community leaders, and regional health authorities* Led colleagues across the region in a matrix management structure to align community programs, such as Talk T1D peer support program, with JDRF strategy and sector best practices* Delivered comprehensive, fully sponsored, events program across the region ranging from volunteer led coffee socials to tradeshows and conferences in three major markets * Collaborated with National team to develop organizational brand for community engagement, establish new reporting mechanisms to measure success, and coach other regional specialists to support the expansion of the BC & Yukon program across Canada

Vancouver, Canada Area

* Managed all community development programs in the Lower Mainland such as Talk T1D (peer support) and T1D Aware (public education campaign) programs* Cultivated portfolio of 140 newly diagnosed constituents, converting over 70% into participants in peer-to-peer fundraising events including Rockin’ for Research Gala, and the Walk to Cure Diabetes* Developed and implemented strategy to align patient support programs with JDRF strategic goals such as of acquiring qualified prospects for mid-level & major giving from the patient community

Ottawa, Canada Area

* Developed and implemented donor stewardship strategy leading to 83% retention rate during the amalgamation of Canada’s three largest sexual and reproductive health organizations (Canadian Federation for Sexual Health (CFSH), Canadians for Choice (CFC), & ACPD )* Built infrastructure of new organization's fundraising program including; purchase of new database, managing merger of donor data, creation of donor stewardship program, procedures for donation processing, and creating case for support and core fundraising materials. * Managed direct response program securing increased gross revenue in year one over total revenue from predecessor organizations while substantially reducing costs by bringing production in-house

Ottawa, Canada Area

(Canadian Federation for Sexual Health, which is now part of Action Canada for Sexual Health & Rights)* Managed communications and direct response fundraising program, securing annual revenue exceeding $200,000 while creating content for website, newsletters, and social media* Managed 2013 National Sexual Health Campaign, funded by the Public Health Agency of Canada, exceeding campaign metric targets by expanding network of partner organizations, and creating engaging digital content

Ottawa, Canada Area

Engaged low-income workers to unionize one of Canada’s largest campus food service workplaces using the community mobilization strategies which formed the bedrock of the Marshall Ganz method used by Obama in 2008

Ottawa, Ontario, Canada

Managed funding relationships with granting agencies including the United Nations to sustain annual revenue of $400,000 while supervising two direct reports & supporting the board

Ottawa, Canada Area

Managed 19 direct reports working in nine departments delivering student services such as the campus Safe Walk program, and LGBTQ Center, with direct oversight of departmental budget exceeding $250,000

Ottawa, Canada Area

Managed feminist campaigns and programs for members of the Carleton community, including the successful CUSA is Pro-Choice campaign, and Sexual Assault Peer Support Service Program

Ba Honours, Psychology, Women And Gender Studies

Developmental Psychology with a minor in Women and Gender Studies

Bachelor'S Degree, Psychology

Attended Welsh University during my third year at Carleton University, which included traveling in the UK, France, and Belgium