Ash M. Email & Phone Number

United Kingdom

Leicester, England, United Kingdom

My role currently includes:• Leading SEO strategy, and optimising site content increasing organic traffic and conversion rates. • Planning and delivering email marketing campaigns for our UK and AU audiences including A/B testing, segmentation and email automation using MailChimp, increasing open rates by 20% and generating quality leads. • Analysing quote, lead, traffic, email and PPC data to inform campaigns and presenting updates at monthly and quarterly territory review meetings to senior stakeholders. • Assisting in training new team members and managing task delegation.• Managing a remote supporting external marketing agency by planning the work to be delegated, leading meetings and monitoring results, followed by reporting on performance to stakeholders. • Designing graphics for sites via Canva. • Working closely with the social media manager, assisting in product selection and delegating budget for paid social ads. • Collaborating with in-house and remote design team members, providing briefs and approving graphics.• Using a range of software including SEMrush, Google Analytics, Canva, MailChimp and website backends alongside ClickUp, Trello, and Microsoft Office.

• Executed multi-channel campaigns across email, social media, blog and onsite from planning through to analysis. • Conducted keyword research and monitored keyword and Google rankings. • Communicated and fostered relationships with external stakeholders including suppliers and internal stakeholders. • Researched and created content for audiences across different territories encompassing the UK, IE, USA, AU and NZ. • Fixed SEO-related site errors, maintaining site health of over 90% through SEMrush’s site audit feature. • Maintained websites to a high standard, by communicating technical issues with web developers via a ticketing system.• Used Sproutsocial and Loomly to schedule social media posts.• Proofread and edited new team members’ copy to ensure quality and alignment with the brand’s voice, providing detailed feedback. • Managed Trustpilot and Reviews.io accounts utilising customer feedback to improve customer satisfaction.

• Test a range of software applications and websites providing live feedback on my experience and areas of possible improvement. • Communicate feedback through a variety of methods including live recordings, interview video calls, and written communication. • My attention to detail has helped me to become a highly-rated contributor on the platform.

Level 4 Marketing Executive Apprenticeship, Distinction

Level 3 Digital Marketer Apprenticeship, Distinction