I was head of video production at Pearson College London, which is part of the content team. My role involves conceiving, creating and distributing a range of content, for a variety of purposes based around Escape's creative courses and Pearson's business courses. We work mainly with the marketing team to ensure they have assets to support their campaigns, with videos ranging from free tutorials and tips to staff interviews, trailers and promotional material, but also bespoke images, designs, and blogs and 360 video. We also create content not necessarily for marketing purposes, such as webinars and panels that reside on our e-learning platform, trailers, and videos that are used to explain our brand values and purposes, like our brand film and online tour. Each piece of content is able to be tracked, meaning we can report of it's success and adjust future content accordingly. I am required to have a good knowledge of every aspect of the creative process, from analysing briefs and creating pitches through to tracking views and engagement. I'm responsible for ensuring all our ideas are fully concepted and scripted, am available to organise and direct shoots, and then ensure everything we upload is engineered and optimised in time for release. I manage a budget intended for equipment rental and purchase, venue hire, media licences and procuring freelancers, that is monitored and adjusted throughout the year. I am also in charge of creating and maintaining relationships with supplies, freelancers and assets. I am often asked to provide creative solutions for other departments, such as designing booth space at conventions, creating visual effect animations for green screens, helping to organise and run the Visual Effects Festival, and am currently working with our tutor team to design a virtual reality course. I use the Adobe CC suite, mainly Premiere for editing and After Effects for graphics, with a bit of Cinema 4D, Audition and Resolve too.

This mainly involves acting as main point of contact for students, helping them with lessons and projects both in and out of class, advising on the development online course material, video editing and office administration work. This has helped to greatly expand the knowledge that I gained from attending a course there myself and have exceeded my familiarity of the softwares used in Escape courses.