Campaign Data Analyst
CurrentData Modelling and Analysis● Designed and implemented data models independently to optimise the customer extracting for campaigns, over 10 annual campaigns and numerous ad-hoc campaigns, consistently meeting tight deadlines.● Regularly queried the data with complex campaign structures in 3 months across multiple phases or 60+ segments.● Collaborated closely with the business department to understand their needs and provided data-driven insights to identify the most suitable supporters for each campaign.● Conducted root cause analysis relevant to reporting purposes, such as identifying a discrepancy in a supporter list caused by a third-party data import error, which resulted in only half of the expected. Power BI Report Management● Utilized visualization tools to analyze campaign results post-completion, providing clear insights and actionable recommendations for future campaigns.● Using Power BI pipelines to deploy reports, ensuring efficient and reliable content delivery while minimizing data usage interruptions.● Integrated reports into a Power App, assigning different permissions for various audiences to enhance data security.Process Optimization● Optimized various processes using SQL, Microsoft ADF and Microsoft Excel VBA.● Significantly reduced manual intervention, improved accuracy, and decreased processing time. Increase efficiency of the report generation process by 80%.