Ayesha Ahmed Email & Phone Number

*Partner with the executive leadership to craft and execute strategies that align with company goals.*Streamline workflows, processes, and systems to boost productivity and cut costs.*Ensure all operations adhere to regulatory standards and company policies.*Guide and support department leaders and operational teams.*Cultivate a culture of collaboration and performance excellence.*Define metrics to evaluate success and performance.*Analyze data to identify patterns, address challenges, and uncover opportunities.*Strategically manage resources such as personnel, technology, and budgets.*Promote interdepartmental collaboration to drive organizational success.*Tackle operational issues, minimize risks, and implement solutions to maintain seamless business functions.*Serve as the liaison between executives and other departments, ensuring organizational alignment.*Share updates and outcomes with internal teams and external stakeholders.

Mississauga, Ontario, Canada

*Managing Global Sales, Development & Marketing teams in the US, Canada, Middle East, and Pakistan.*Global teams include pre-sales, marketing, development market research, brand, and sales.*Identifying new revenue streams and exploring emerging markets for IT services and Call Centre.*Formulating Sales & Marketing strategies for the target market and putting together entry strategies for new markets.*Closely worked with the team on Government and Non-profit organization's RFP/Bids*To maintain a healthy relationship with existing clients, design, and support team.*Managing the Customer Experience Portfolio since the end of 2010. Proactively working with multiple Commercial, Technology, and Support departments for timely resolution of customer issues*Identifying areas of collaboration and prospective contacts for joint ventures and white label partnerships.

Mississauga, Canada

• Planning strategies, yearly marketing budget, business development, and branding opportunities of the company.• Supervising resources for effective client coordination and technical support.• Preparing different marketing collateral and proposals for international clients and trade bodies.• Managed all aspects of client campaigns including target selection, response tracking, and ROI reporting• Planned and Participated at Gitex Dubai for four years under Canadian Pavillion.• Volunteered with Mississauga Board of Trade for International Trade and local events.• Planning, branding, organizing, and preparing budgets for networking events, workshops, and seminars.• Managing official and client's social media campaigns• Formulating Sales & Marketing strategy for the target market and putting together entrystrategies for new markets.• Managing the Customer Experience Portfolio since the end of 2010. Proactively working with multiple Commercial, Technology, and Support departments for timely resolution of customer issues

Islāmābād, Pakistan

*Develop and implement strategies to identify and engage with industry stakeholders to drive collaboration and growth opportunities for the IT and software industry in Pakistan*Build and maintain strong relationships with key industry players, including software companies, government agencies, universities, and other industry organizations*Drive the development and implementation of programs to enhance industry capabilities and competitiveness, including technical training, industry standards, and best practices*Develop and manage membership programs to drive growth and engagement with the software community*Plan and manage industry events, including conferences, seminars, and networking events*Develop and manage industry research initiatives to identify and analyze trends and opportunities in the software industry*Represent P@SHA in industry-related forums and events, providing thought leadership and advocating for the interests of the software industry in Pakistan

Lexington, Kentucky Area

• Managing Global Sales, Development & Marketing teams in the US, Canada, Middle East, and Pakistan.Global teams include pre-sales, marketing, development market research, brand, and sales.• Identifying new revenue streams and exploring emerging markets for IT services and Call Centre.• Formulating Sales & Marketing strategy for the target market and putting together entrystrategies for new markets.• Exploring new emerging markets in Africa and Asia by acquiring small successful startups.• To maintain a healthy relationship with existing clients, design, and support team.

Islāmābād, Pakistan

• To ensure that the Pakistani IT industry is effectively marketed locally and globally; coordinated with the team to develop and execute a time-bound and quantifiable marketing strategy and action plan.• Organized PSEB CEO Forum 2007 titled “Corporate Success in the Knowledge Economy” • Organized country-focused events in the UK (London, Manchester, and Leeds), Republic of Ireland (Dublin), USA (California, Chicago, Texas, and New York), UAE (Dubai), and Canada (Ottawa, Montreal & Toronto).• Coordinated and managed the digital platform for forming business alliances with different IT sectors of the world.• Serving as a public information contact for the organization and maintaining communications with the IT industry, government agencies, and other organizational stakeholders.• Promotional activities include placement of advertisements in print media (foreign publications include Forbes, CIO & event focused magazines like Gitex Times), preparation of promotional material, and customization of stand space for the enhanced image of the IT industry of Pakistan.• Issuing monthly bulletins and newsletters regarding events and matchmaking opportunities to the industry.• Maintenance and optimization of the company web portal.• Assisting International Marketing Manager in making projects & business plans. •Managed the file system and correspondence between international agencies and Ministry of IT.

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