Customer-Centric Training & Development Leader | Driving Sales Growth and Client LoyaltyIn my current role, I focus on leveraging data-driven insights to help organizations transition from a product-centric to a customer-centric approach. I specialize in simplifying complex customer data, creating comprehensive customer profiles, and developing tailored product recommendations. By designing & delivering engaging training programs, I equip teams with the tools to enhance relational selling, communication skills, and sales management techniques.Key Responsibilities:- Analyze client data to understand customer behaviors, identify needs, and match products accordingly.- Develop detailed customer profiles and ensure the alignment of product offerings with customer needs.- Curate & deliver interactive, engaging training content on relational selling, communication, and sales management.- Lead in-person workshops on customer profiling, needs identification, and relationship building. Using my expertise in communication and user experience to offer practical, relatable training with real-world analogies, fostering trust-building and rapport with clients.Achievements:- Relationship Managers reported a 30% increase in customer engagement and a 25% increase in new sales and referrals.- Net Promoter Score (NPS) improved by 55% for teams who completed the 4-month program.- Following the success of the program, the client expanded training efforts to other cities and teams.As I continue to grow in my role as a trainer, I’ve discovered a deep passion for engaging audiences and sharing my knowledge. The results from my projects have reinforced my belief in the power of effective communication and customer relationship strategies to drive business growth. I’m excited to leverage my experience to help organizations foster long-lasting client relationships and achieve sales success.

I've leveraged my expertise in business and brand strategy for numerous global clients. Today, I lead my own company, providing an extensive array of services, including:1. COMPREHENSIVE PROJECT MANAGEMENT: Expertise in successfully managing projects from start to finish.2. EFFICIENT PROCESS PLANNING: Adept at methodical planning and execution3. BRAND AND CREATIVE STRATEGY: Proficiency in shaping captivating brand stories and innovative ideas.4. STRATEGIC COMMUNICATIONS SOLUTIONS: Exceptional verbal and written communication, fostering valuable connections for project success.Let's connect and transform ideas into accomplishments!

I work with clients from Saudi Arabia, UK, USA and Canada to help develop their brand and marketing needs. Consultations provided on planning, designing and shaping marketing and promotional material like Business Proposals, Portfolios, Social Media Content strategy and procedures, and on ground Promotional Visuals.RANGE OF SERVICESBrandingCommunicationsContent DevelopmentContent StrategyPortfolio PresentationClient ManagementUser centric DesignProcess DevelopmentWebsite DesignSocial Media content design and managementBusiness Collateral designVisual Marketing MaterialProject ManagementVisual Identity

Laying down strategy & direction for overall communication & design

• Launched the first Pakistani awards in the field of architecture, design and art. Developed brand persona, designed logo, built guidelines, brand and marketing strategy (web, digital, print, collaterals). Used my network of friends, colleagues and foreign and local connections to deliver a successful launch of this national endeavor. https://youtu.be/eNzIqjhiUYA?si=s1RoZ1ZWPmRdCW3X• Led external facing communication (digital and print).• PR and communications with agencies and media.• Made key alliances with sponsors, media partners, foreign consulates and Pakistan Foreign Offices overseas for the execution of the show.• Invited the President of Pakistan to inaugurate the first show and got an acceptance. Held the event at the prestigious Sindh Governor House, Karachi whereby all dignitaries and media were invited to attend and cover the event via TV and social media.• Developed the awards program: criteria, guidelines, submission; monitored submissions and jury sessions to ensure judging was fair and accurate.• Formed an international jury panel along with the design chair and led their hospitality.

• Project management and lead visualizer: Installed Pakistan’s largest single projection display (850 sq. ft., 6 projectors) for Khaadi’s Chapter 2 store in Dolmen Mall, Karachi. Managed sourcing of projectors, technical support and installation on ground. • Visualised concept by building storyboards, animation guidelines, sourced talent. Produced and directed videos for display. https://vimeo.com/254126263MAIN ROLE: Project Negotiation and Management, Art and Creative Direction, Concept and visualisation, Project Execution

Responsible for designing campaigns for the Furniture and Home store.Art and Creative Direction for in-store, print and outdoor campaigns. Working with a key group of product developers and retail outlet managers, I developed concepts, directed photo shoots and designed collateral based on the imagery.Visualised, designed and created retail display arrangements and store front displays

I was responsible for developing and managing creatives for the brand. This included advertising campaigns and in-store signage. I used my creative skills to run summer and fall campaigns which encompassed visual direction, art direction, photo shoot, developing branding material for print, digital and OOH mediums. I wrote copy for sponsored press articles and customer communication. I was also responsible for heading the team of visual merchandisers at the brands flagship store in Karachi.

Habib Schools hired me as Alumni Coordinator to re-assemble it's prestigious and accomplished alumni from both the girls and boys schools.I organised their only Alumni Recognition Awards program launched to commemorate the Golden Jubilee of the School.ACCOMPLISHMENTS:Built a data base of over 1500 alumni across the globe within 6 months using interpersonal skills and communication techniques.Brought alumni together by inviting them to regular reunion get-togethers. Introduced them to the network of Habibians worldwide.Introduced and launched the first ever Habib Women of Excellence Awards.Solicited entries and got acknowledged by famous and accomplished alumni and invited them to attend the gala night held in January 2015.Ensured press and media coverage of Awards program and notable alumniIncreased goodwill amongst alumniElevated brand status of the school by targeting existing and potential students and parents

I helped Cera-e-Noor, Hashoo Group's premier ceramics manufacturing brand with developing new products for their line of tableware and home ceramics. I was also responsible for developing marketing material.

At ABN Amro, Pakistan I was looking after the marketing of Alternate Distribution Channels of the bank which included Phone Banking, ATM banking and SMS/ Text based banking services of the bank. I revamped and improved the customer communication via the banks ATM's across the country and managed some time sensitive communication to customers. I also contributed in doing the ground work of developing Internet Banking for customers which included articulating the architecture and flow of the website and documenting SOP's for this. I was actively involved in other marketing tasks such as Sponsored Cricket events on behalf of the bank.