Built the company's project management team, with targets to improve the company's productivity and efficiency and improve organizational communication, collaboration, and visibility. By implementing new prioritization, development, and release strategies, the team could significantly improve the success rate of our product releases.

testRTC is the industry-leading WebRTC testing and monitoring company. testRTC serves hundreds of customers, including Twilio, Atlassian, Slack, 8x8 and Epic Games.I established and led different functions and processes, such as:• Full ownership of the company's finance and legal operations, from budgeting to contracts and risk management. • Successful design, implementation, and maintenance of the company's revenue operation platform, encompassing billing, invoicing, reporting and marketing automation systems.• Managing the relations with all company's vendors and service providers, including commercial negotiations

Established the Programmable Media line-of-business that was responsible for Cloudinary’s core product, with target to launch the Programmable Media’s next generation product. Managed the creation of the product short and long term strategies, roadmap, architecture, pricing and go-to-market activities.

Successfully launched and managed the video line-of-business, achieving 100% annual growth for two consecutive years, resulting in USD 15M ARR.Managed a cross-functional team to define short and long term strategy, roadmap and objectives. Directed the line-of-business execution by overseeing the end-to-end product development cycle, coordinating go-to-market activities, and streamlining the sales process.

Cloudinary’s mission is to help companies unleash the full potential of their media to create the most engaging visual experiences. Cloudinary is the market leader in providing a cloud-based image and video management solutions. Responsibility for all company’s launch processes. Led strategic projects from idea to production, such as:Cloudinary Website Image Analysis Tool - From idea to 70k monthly visitors, including product definition, requirements, partnerships and complete go-to-market activitiesVideo Player - From idea to production, including product definition, requirements, alternative solutions analysis, and complete go-to-market activitiesIn addition, I was responsibility for all company’s launch processes

Ndivi was a highly experienced software house comprising a skilled team of developers. Our key strength lay in transforming a vision into a targeted product with speed, precision, and efficiency.We worked with leading global corporate customers, such as Google, Ebay and Adobe and start-up companies such as Infinidat, Drupe Mobile and Cloudinary. Projects performed with many leading front-end and back-end technologies, such as NodeJS, Ruby on Rails, AngularJS and React (on different cloud services, mainly AWS).• Company management, including commercial and legal negotiations, sales and project management activities. In addition, was responsible for all projects’ product management activities. Tripled company’s revenues (from $200k to $600k). • At the end of 2016, Ndivi’s operations was merged into Cloudinary, one of Ndivi’s customers.

Unimo is a communications and collaboration hub to perform all your team activities, using any application on any device. Unimo dramatically streamlines team communication and collaboration activities, making day-to-day lives easier, intuitive and more productive.The Unimo solution is composed of a cloud based business management system and Unimo apps that are easily installed on users’ devices.Leading the product definition, technology and development from idea to production.Participated in the 8200 EISP Accelerator, 2014 cycle.

• Digital Services Architecture and Technology leader.• Handling the Comverse Digital Services products’ roadmap and common platforms, such as Messaging Storage (different DB technologies, such as NoSQL (e.g. HBase), in-memory database, etc), IP Messaging (including SIP, RCS, etc) and cloud based SaaS.

• Leading the company’s mobile video field that covers video delivery, transcoding and optimization, including product offering and roadmap, partners evaluation and integration architecture.• Strategic partners management - Leading the relations with technological partners including technical evaluation, vendors’ selection and negotiations• Leading additional aspects of the product, including optimization and networking• Product management - marketing requirements collection, definition of product requirements, functional specification, competitive analysis• Leading pre-sale and post-sale processes with tier-1 operators

Key member in the MIS unit management team. Building & Leading the MIS R&D group of 45 engineers located in Israel & India• Leading the development of the Mobile Internet Gateway. The product achieved a record quality grades, including 100% field-referenced availability in Tier-1 operators such as VzW US• Initiating and leading the end-to-end development of components and technologies, from requirements and design, to development and support field implementation• Introduced variety of development methodologies and tools, including agile development, automatic white, black and load testing, automatic documentation and more• Group building and leadership, including strategy and goals’ definitions. Full responsibility for different processes, such as employees’ evaluation and promotion, recruitment and dismissal, salaries and bonuses

‘Next generation’ platform project – new architecture implementation, in order to enhance the product’s capacity and stability. This project dramatically increased the MIG capacity and customer satisfaction on which we’ve received one of Comverse highest customer satisfaction grade. Main tasks in the project included: o Introduction of new advanced network layer (including Linux kernel development), in order to support transparent proxy and fully transparent modes and to dramatically increase the system performance o Shifting the architecture to modular platform, in order to enable new capabilities, such as global rule engine and fast introduction of new serviceso Porting from VxWorks OS on Motorola platform to Linux OS on IBM Blades platform (Creation of infrastructure layer, system tuning, etc)

The company developed operating systems and software for mobile devices• Leading a group and managing projects in size of 7-10 developers, in Israel and abroad. • Full product and project life cycle management. Responsibility for Product Management, architecture, design, development and QA• Leading the development of components, such as J2ME run-time environment and WAP Browser• Leading the device management field, including end-to-end support for remote device configuration, monitoring and over-the-air (OTA) version upgrade (including State-Of-The-Art in-place software update technology (designed for limited flash and memory devices)• Development Environment: J2EE, Nucleus OS, C/C++, CPUs - TI OMAP, Intel XScale. Languages: C/C++ and Java

The company developed Web based application sharing and conferencing solutions• Recruiting and leading the development group (7 people)• Managing full product life cycle, from the idea to installation at customer site• Robust multi-platform, client-server architecture with extensive use of IP networking, Web servers and Proxy servers' technologies• Development environment: OS – Windows, Solaris, Language - C++, ActiveX, COM and web browsers.