Asha Devi Email & Phone Number

Petaling Jaya, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

As the Comms personnel for PETRONAS' Group Technology & Commercialisation arm, I am in an exciting space of playing a role in amplifying the Global Energy Company's achievements, initiatives and plans ahead in the space of Energy Transition that is powered by Technology.- My day-to-day would involve planning, research and producing content ranging from Speeches, Press Releases, Advertorials, Media Interviews, Intranet article, EDMs etc.- As the comms custodian under the corporation, my role also involves creating and managing processes to ensure consistency throughout multiple platforms and audience.- Collaborate with Group Comms and stakeholders to align with Communications Strategy and business objectives.Essentially, these are the skill-set I am utilising for my role here:- Content Development- Reviewing and Editing- Advisory and Consultancy- Editorial Management- Develop and continuously maintain comprehensive profile and information database

Petaling Jaya, Selangor, Malaysia

My diverse industry-background & writing styles stems from my over 13 years in various corporate writing projects and employments.From my early days of bio or profile write-ups, website SEO articles, technical & lifestyle based articles (some which required arranging for interviews with subject matter experts to gain input); to more corporate-styled speeches, articles and media interviews on industry-specific pieces -- it's all from my passion of stringing sentences to create understandable pieces for the masses and targeted audience.I'm open to new projects as well -- PM me!

Kuala Lumpur

- Steer overall company Internal Communication strategy, plan and execution to drive employee engagement, aligning employees to company's goals & objectives.- Working closely with external communication team to amplify company's on-going campaigns, initiatives, aspirations for internal & external 'customers'.- Collaborating with all pillars within the company to build and push for consistent messaging with sustenance.- Leveraging on existing tools & platform, while improvising/ creating new communication strategies.- Continuous analysis of methods for improvement.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Build and increase ADA’s industry presence through PR & media:o Collaborate with PR Agency to manage media relations with multiple internal & external stakeholders.o Develop meaningful relationships with selected media partners.o Execute customised profiling strategies for selected executives within the Leadership Team.- Manage key internal and external communications: press releases, interviews, official statements, newsletter, crisis comms, FAQs etc.- Oversee and monitor PR events. Editorial: Copywriting, proofreading. - Plan, manage & coordinate agency campaign and practice Awards’ submission and wins; to uplift ADA’s award-winning industry presence. - People manager: Lead, delegate, nurture team members to ensure team output is achieved. Manage and monitor PR budget and spending.

Kuala Lumpur

- Public Relations (including media point of contact, managing crises, arranging for media luncheons and facilitate media interviews during AGM).- Internal & External communications encompassing among many others, preparing all internal and public speeches for CEO or other Senior Management, Press Releases, Q&A, Holding Statement for media, vet ATL/BTL marketing materials and letters to customers, digital asset communications and articles for website.- Communications support for Company Events (drafting event flow, email communications, PowerPoint decks for presentation, script for emcee, emceeing).- Townhall Coordinator (working closely with Broadcast Vendor, Presenters to ensure smooth flow of event).- Manages company LinkedIn account (content/ post strategic planning, execution).- Corporate Social Responsibility (CSR) committee.- Unit Business Continuity and Risk representative.

Petaling Jaya

- Strategic planning and execution to increase market awareness of company’s products and brand to public (B2C, B2B) via ATL and BTL strategies.- Create/edit content for print/digital media, social media posts and corporate website.- Increase knowledge on company’s products and have them portrayed in various marketing materials or mediums, user manuals and the likes, to boost and assist Sales Team.- Assist on corporate communications such as Annual Report write-ups, award nominations, the occasional event launch materials such as Speeches, scripts, Press Releases etc.

Kuala Lumpur

- As a corporate writer, I was part of the company's bi-monthly Bulletin editorial team, churning out articles/write-ups on a daily basis, ranging from financial to lifestyle.- Prepare media interviews and speeches- Drafting and proofreading company's marketing collaterals. - Overall Website comms, video scripting.

Kuala Lumpur

- Was the Team Leader of Content unit with two subordinates. - The objective of the unit was to provide targeted numbers of high-quality and uniquely written Search Engine Optimised (SEO) -contents.- This required hiring, evaluating and managing about 30 freelancers consisting of writers, proof readers and HTML converters.- There was also need to discuss with clients on Keyword Optimisation, Content Structure, Meta tag and Landing Page prioritisation − this was to ensure the clients’ investment will provide good Return on Investment. - The team also continuously discussed on ways to improve our project’s work structure and to keep our ever-growing team of freelancers happy.- Prepare weekly Google Analytics Analysis Report to be presented to clients.

Kuala Lumpur

In this position, I was assisting the Executive Director on her day-to-day tasks.- Plan, direct and coordinate activities of designated projects with project officers and ensure goals are accomplished within prescribed time frame and funding provided.- Review project proposals and determine time frame for accomplishing them within various phases using available resources.- Direct and coordinate activities of project personnel to ensure it progresses as scheduled − observe overall quality and management of it.- Network with external foundations − both government and private, on organisational-related issues.- Assist Executive Director in supervising delivery of programme, addressing clients’ needs and overseeing project officers’ tasks.

Pulau Indah, Pelabuhan Kelang

Kuala Langat, Selangor, Malaysia

Master’S Degree, Managerial Psychology, Cgpa 3.50/4.00

- The course strengthened my people skills in order to be a better team player and leader. - It encompassed subjects such.

Certificate, Copywriting, Distinction

Learnt real-life experiences of copywriting that were taught by a brilliant experienced copywriter from Leo Burnett.

Bachelor’S Degree, Materials Engineering, Cgpa 3.10/4.00

Achieved Honours Degree together with a great experience of studying in a Government University.