Owner of October Lotus, a holistic healing and self-care company that provides herbal teas for wellness, Reiki services and education, and birth doula services for laboring families.

Clients: Four Loko, Hard Frescos, Moskato Life, Not Your Father's Bourbon, Outreach Community Health CentersCo-created the agency, Teachers Never Liked Us. Developed and led the Account Management practices for the agency. Sourced and pitched new business. Developed the scopes of work and business model for the agency, while managing profitability and budgets. Led the Phusion Projects (Four Loko, etc.) and OCHC businesses, focusing on brand growth and development.

Provided account leadership and strategic direction throughout the development of digital and social media campaigns. As the agency steward, managed direct report and account profitability. Led the initial process for four new business pitches.

Clients: Miller Lite, Coors LightLead the Miller Lite and Coors Light business, managing account direction, budget recommendations, overall staffing, four direct reports, agency fees and account profitability. Manage and provide strategic direction for Miller Lite’s on-premise campaigns, as well as the brand’s lifestyle experiential program, the Kickback. Launched the agency’s first efforts toward lifestyle and experiential marketing for both Miller Lite and Coors Light, developing relevant and engaging in-market activations.

Clients: Nissan, Miller LiteProvided leadership and overall management of the client relationships. Drive long-term business building, while overseeing the Account Management team. Ensure seamless production of campaigns, manage budgets (i.e. P&L, campaign and program) and staffing plans. Develop marketing plans, coordinate resources needed for programs and projects. Balance the expectations of the client with execution of the work.

Client: NissanFocused the efforts of the agency team to complete projects on time and within budget. Ensured projects were properly staffed and assignments were delivered with excellence. Managed junior Account team and organized efficient workflow. Led the process of developing the Nissan brand’s two-year strategy for 2013 – 2015. Managed staffing plans and ensured brand was in positive compliance with agency P&L structure.

Clients: Crest, Olay, Pantene, Ad Council, XanteLed all day-to-day activities with P&L and budget accountability. Ensured the team delivered against all Client goals and objectives. Analyzed segment performance and developed effective marketing strategies to increase share. Developed and presented strategic leadership plans to client team, which served as three-year glide path of growth and sustainability. Helped create the lifestyle marketing subsidiary of Burrell Communications Group, Threshold Nation. Responsible for all Account Management functions.

Clients: Crest, Bounty, Tampax, Coffee-mate, Ad CouncilManaged creative and planning teams during campaign development. Initiated the execution of strategic leadership plans for increased campaign effectiveness. Recommended sound opportunities for account growth and visibility.