SETHLUI.com is Singapore's leading food & lifestyle digital media publication

Business Director of Salt Magazine (Online, Print & Events)• Set revenue targets and key performance indicators for team and myself• Training, coaching and development of sales team members• Incept new ideas, marketing plans and Digital Campaigns on Website, Facebook, YouTube and Instagram to maximise ROI for advertisers • Constantly seeking market feedback regarding competitive offerings• Identifying & developing new revenue streams through special online campaigns and events management• Propose and develop new partnerships for sponsorship agreements • Creative Online marketing solutions• Helping the team to achieve their annual revenue goals

Business Director of Food Journal Magazine (Online, Print & Events)• Revamp of the publication from a free monthly tabloid to a premium magazine• Turned profitability in the third issue since revamp• Drive sales by targeting existing and new markets• Created new revenue streams by conceptualizing new events and marketing campaigns

Business Director of epicure magazine (Print, Online & Events)• Promoted to the position of Business Director• Achieved highest regional revenue generation (2015)• Develop and identify new business opportunities in online and print platforms• Training and coaching of sales team members• Implement an integrated business plan, providing clients with a comprehensive marketing solution in print and online platforms• Developed and executed plans to penetrate new market-Thailand• Effective lead generation via research and networking• Create proposals with facts and figures for a clear and easy understanding• Generated 400-500k of the annual revenue target

• Developed and identified new business opportunities through integrated business plan for designated publications• Initiated and co-ordinated development of action plans to penetrate new markets• Provided timely, accurate, competitive pricing on all completed prospect applications• Provided a professional and excellent level of customer service with existing and new customers• Worked closely with Credit Control & Production to ensure effectiveness of client’s campaign • Traveled extensively to regional markets in order to meet clients & develop new business • Excelled in all activity standards of prospecting calls, face to face meetings, presentations, proposals and closure of deal