Afrida Tasnim Shagoti, Mba Email & Phone Number

Canada

Responsible for developing and executing integrated marketing strategies and managing high performing marketing professionals. Current focus on digital transformation, digital optimization, and digital donor journey.

Responsible for developing and implementing strategies to acquire new plasma donor, and managing high performing marketing professionals.

Ottawa, Ontario, Canada

• Developing product marketing strategy, and implementing targeted recruitment campaigns to increase collections and build the donor and registrant bases
• Developing the annual product marketing plan that supports national objectives and delivering customized, locally relevant tactical initiatives
• Managing the development, production, implementation, and evaluation of national marketing campaigns to targeted market segments
• Leveraging segmentation data to drive target marketing strategies for all recruitment campaigns, and developing predictive models for recruitment
• Develop a contact strategy including the development, implementation and evaluation of new and innovative campaigns that respond to donor marketing and retention goals
• Coordinate regular reviews of recognition program and establishes a monitoring system to obtain feedback to determine where changes/revisions may be required

Canada

• Worked on strategic, complex, high-value deals for Public Sector (Federal and Provincial Government) and Enterprise (Bank and Retail) customers
• Drove Project Management aspects of the deal process end-to-end
• Collaborated closely with the cross-function team in the planning and execution of custom deal development
• Led and managed execution of all due diligence and governance activities
• Executed deals at maximum velocity while balancing due diligence, issues and risk mitigation to protect the company and achieve overall functional objectivesOther:
• Hosted Executive Investment Review Council for Executive Leadership team

Bangladesh

• Leveraged Consumer Marketing Insight Tools like AC Nielson Retail Audit, Consumer Panel, Brand Health Metrics, various Consumer Researches to devise growth strategies
• Designed and launched creative assets for multiple media vehicles (TV, events, activations, social and digital, OOH) campaigns to improve Brand Equity Score
• Implemented a series of successful trade and consumer promotions to drive growth and profitability
• Led cross-functional team to relaunch the brand's new formulation and a new value-pack
• Expanded product line by launching partnership deals with Leading Washing Machine Manufacturers to promote specialized detergent variant to enter white space
• Leveraged Marketing Mix Modelling (MMM), analyzed financial data to take price interventions to correct consumer price-value equation to gain market share and penetration Results: Double-digit growth, Highest.

Dhaka, Bangladesh

1) Artwork Management System (BLUE) Champion:BLUE is a system of managing artworks in Unilever. BLUE artwork approval is a mandatory process. Every change in artwork must be approved in BLUE by all relevant stakeholders. - Trained all the managers on how to work in BLUE and was the single contact point between the global team and the local managers- Led.

• Implemented an integrated service and customer relationship management (CRM) system to drive customer satisfaction
• Launched and led an efficient sales team of Safe Water Advisors to drive in-store sales
• Launched GermKill Kit 3000L to enhance portfolio margin
• Led cross-functional team to launch a new device to enter the Premium Market
• Implemented a successful Brand Repositioning strategy
• Designed and launched on-ground activations, PR campaign, events to promote the brand philosophy

Bangladesh

• Designed innovative communication materials within the restrictive category parameters
• Designed and implemented various on-ground activations
• Worked with cross-functional and Global team to relaunch the portfolio with advanced formulation
• Designed and launched a series of events to engage Health Care ProfessionalsResults:
• Turned around the business from fall back in 2011 and got the brand on a growth momentumOther:
• Wrote the business case study for "2012 Nestle Blue Tie Challenge" - a national business case study competition

Bangladesh

- Took Infant Formula business to a new level by designing innovative communication materials within the restrictive category parameters.- Turned around the Infant Formula business from the fall back in 2011 and drove remarkable recovery by devising and implementing various activations such as Curdling Demonstration, Nutrition Road Show, and Scientific.

Designed the "On-Boarding" Program for the company. It is a comprehensive manual and process to help new employees or existing employees in a new role to transition smoothly.

Master Of Business Administration - Mba, Project Management, 4.2 (On A Scale Of 4.3)

Activities and Societies: - Awarded Best Business Consultancy report and Best Integrated Business Plan among MBA class of 2018 - Judge for.

Bachelor Of Business Administration (Bba), Marketing, Cgpa 4.0 On A Scale Of 4.0 (Valedictorian And Gold Medalist)

Activities and Societies: • Deputy Tournament and Communication Director at “Asian University Debate Championship 2009” • Deputy Logistics.

School And College, Science And Business, O'Level: 7As, A'Level: 2As

Activities and Societies: • Award for organizing AKS award show • Special Achievement Award and 3 times winner in Business Week • Head.