Prudent Analytics was formed with one objective in mind- giving small businesses leverage to compete with bigger rivals in their industry. We assist our clients in achieving this goal through a holistic approach utilising the powerful tools of digital marketing. For more details about our work, please visit- www.prudentanalytics.org

Accountabilities:International Business Development: Creating and Managing the International agents network for business expansion across the world. Promoting INSCOL’s overseas Post graduate nursing programs in various countries across the globe. Managing “INSCOL” Brand outside of India. Enrolling internationally educated nurses in INSCOL’s PG programs in partner colleges.- Brand Management:o Responsible for brand management of “INSCOL” outside of India through associate network.o Responsible for preparing the yearly budget for the promotional activities including the media budget.o Managing promotional activities for the brand promotion of “INSCOL” in various countries across the world.o Organising Seminars within and outside India for the promotion of INSCOL’s overseas nursing education program in Canada.o Taking part in various education fairs in India and around the world to promote “INSCOL” as a brand for best Post graduate nursing programs.o Preparing Media Plans for promotion of brand “INSCOL” and its nursing programs.- Digital Marketing:o Preparing promotional materials for promoting INSCOL and its nursing programs on various social media platforms like Facebook, twitter, Blog posts, Instagram, You tube channel, etco Prepared promotional materials for finding new and credible agents/associates in new regions utilizing Facebook ads and google ads.o Analysing the traffic flow and response to new promotional ads on Facebook and google ads to streamline strategies to promote our programs.o Co-ordinating marketing and promotion activities with associates/agents in various parts of the world to promote INSCOL and its programs in Canada.

Responsibilities:Key Account Manager/Brand Manager: Managing the key account for Cotton Council International, USA in South Asia. Managing “COTTON USA” Brand in South Asia- International Marketing : o Responsible for driving new business development initiatives with various clients in South Asia.o Responsible for increasing as well as maintaining the number of “COTTON USA” licensees in South Asia to ensure profitability and success of the program.o Maintaining good relationships with coveted Strategic Partners to ensure repeated business.o Keeping Track of Market scenario in South Asia and prepare MIS reports.o Handling enquiries for US Cotton and “COTTON USA” brand.- Brand Management:o Responsible for brand management of “COTTON USA” in the entire value of Textile and Apparel industry.o Responsible for preparing the yearly budget for the promotional activities including the media budget.o Managing the ATL and BTL activities for the brand promotion of “COTTON USA” in South Asia.o Organising Seminars for the promotion of Cotton Council International and brand “COTTON USA”.o Taking part in various trade exhibitions in South Asia and around the world to promote Cotton Council International as well as “COTTON USA”.o Preparing Media Plans for promotion of brand “COTTON USA”

International Business Development: Exploiting new Business opportunities with new Clients in US and European markets. Managing the key accounts for major retailers like JC Penny, Target and Sam’s Club.- Sales and Marketing : o Responsible for driving new business development initiatives with Tier 1 and 2 Clients.o Maintaining good relationships with coveted Strategic Partners to ensure repeated business.o Preparing and presenting the marketing storyline of products to the customer.o Handling product enquiries and ensuring timely execution.o Preparing the cost benefit analysis of the program and formulate product pricing.o Negotiating with the Client on Product pricing to ensure optimum profitability.o Responsible for Lead time management of the entire program.o Sales forecasting and working closely with the Clients to ensure profitability and success of the programs.- Product Developmento Analyse market trends in the market and tracking competitor’s offerings. o Working closely with the Strategic partners to identify new product offerings.o Driving new product development initiatives with the factory by line/category extension.o Helping in designing the visual merchandise for BTL activities during Trade exhibitions and fairs.- Brand Management/Market Mapping:o Stellar role in conducting market research and competitor mapping to understand the market gaps in the US & Domestic Home Furnishing Market.o Devising & implementing strategies to build credibility of “Welspun” Brand in the minds of our Clients. o Managing the ATL and BTL activities for the brand promotion of bedding product lines in Domestic Market.- Export Operations: o Managing all procedures of trading including handling various formalities, shipping, documentation for clearance of consignments and logistics. o Handling shipment related activities including coordination with shipping lines, sea freight rationalizing and resolving billing / payment issues.

Business Development Handled the acquisition of new distributors to expand the market. Managed the various Channels for sales and distribution of Auto Parts in Punjab and some parts of Haryana. Managing the customer orders right from query generation to execution in accordance with the factory.- Team Managemento Imparted / organized training programs for achieving pre planned business targets. o Led, trained & monitored the performance of the team members to ensure efficiency in operations and meeting of individual and group targets. - Market research and Competitor mappingo Conducted market research and competitor mapping to help pricing our products more aggressively.

Software Engineer Handled the overseas clients and communicated effectively between them and the technical team. Understood the requirements of the client based in European markets. Facilitated the portability of the client server to other platforms.

Handled walk-ins and assisted them to make the appropriate decision by providing them the product information.