Asha Mixon Email & Phone Number

Oakland, CA, US

• Spearhead the development and execution of comprehensive digital marketing strategies for diverse clients, ensuring alignment with business objectives, driving brand awareness, and delivering measurable ROI.
• Manage and coordinate social media platforms, including Facebook and Instagram, as integral components of marketing projects, focusing on increasing engagement, fostering community building, and enhancing brand.
• Cultivate and manage search engine marketing campaigns, skillfully utilizing Google Ads and Meta ad campaigns to optimize reach and conversions, track campaign performance, and make data-driven decisions to ensure.
• Collaborate closely with clients and cross-functional teams to curate and maintain brand identity, leveraging principles of color and shape psychology to create visually compelling branding elements, coordinating with.
• Improved a nonprofit client's brand awareness on social media by over 70% within 90 days.
• Achieved a 50.1% increase in social media following, 10,000+ social media impressions, and 400+ social media posts for a non-profit client within 90 days, exceeding expectations and driving substantial social media.

West Palm Beach, Florida, US

• Acted as a key liaison between global partners and the Marketing and Ad Sales team, ensuring seamless communication and alignment with partner goals, and coordinating cross-functional teams to meet project objectives.
• Responded to the ongoing needs of global partner marketing managers by providing creative, social, digital, and retail assets, as well as marketing collateral while collaborating with internal teams, including business.
• Developed and implemented a successful management system to monitor monthly communication with third-party partners; This system efficiently tracked partner asset submissions, ensuring timely and effective project.
• Implemented a communication procedure between internal marketing teams to organize external partner marketing assets and develop third-party marketing collaborative strategies, facilitating smoother cross-team.
• Congratulated by the Director of Marketing at Olympusat in April 2023 for successfully onboarding 100 FAST Channels with 31 external partners in less than 12 months, advancing the total number of FAST channels on the.
• Praised by Marketing Associates and Director of Marketing at Olympusat for implementing a project management system to track and monitor external stakeholder onboarding and marketing assets for the streaming app FreeTV.

New Orleans, LA, US

• Designed a web-based Registration Form to collect data from Delgado Workforce Development IT Division alumni of various IT centered certification programs
• Designed an end-of-class evaluation survey to collect data from recent participants of IT certificate programs to analyze program experience of learners and assess instructor performances plus program tools
• Issued the Registration and Evaluation Survey to all previous program participants and collect responses
• Published a full evaluation report of DXC classes held through fall 2021 with findings and recommendations based on feedback analytics of the performances of the program, instructors, resources, and tools

Washington, District Of Columbia, US

• Facilitated and trained online small group sessions, providing expert instruction on digital marketing principles, and ultimately guiding teams on marketing projects with a strong focus on communication and skill.
• Delivered coaching and guidance on various branding strategies, emphasizing the significance of brand positioning and identity in diverse market segments; overseeing marketing projects that require a clear.
• Mentored learners in creating content portfolios and case studies, showcasing their ability to leverage branding techniques across different industries and target audiences; guiding teams in creating marketing.
• Cultivated an inclusive and diverse learning environment, integrating varied perspectives and fostering creativity and innovation in marketing approaches; fostering creativity and inclusive environments can be applied.
• Developed assignment tracking procedures in an LMS system, improving trainee productivity by 90%
• Commended by Program Directors at Generation USA and Delgado Community College in 20222 for leading five cohorts of learners and successfully training and graduating over 90% of each cohort, developing key digital.

Boston, MA, US

• Supported the migration of the Pathways to Prosperity microsite to JFF.org and the creation of a new resource repository for Network members, including researching and curating repository options.
• Led a content curation project to identify top-tier content, identify gaps in content and marketing materials, and strengthen the Pathways to Prosperity’s web presence on JFF.org.
• Supported the preparation for the upcoming 10-year anniversary campaign (in 2022), including gathering information, helping to conceptualize content, and contributing to the overall campaign strategy and planning.

Washington, DC, US

• Led and managed a team of office coordinators and field supervisors each overseeing enumerators, while being their primary point of contact for addressing any field workload actions, questions, or concerns.
• Conducted orientations and provided training for newly hired enumerators and field office staff, ensuring that they were well-prepared for their roles.
• Managed administrative tasks related to hiring enumerators, conducting interviews, and assisting with administrative paperwork.
• Participated in an emergency travel task force, traveling to various regions to assist with area office Census operations.
• Interacted with group quarter and transitory location managers, conducted interviews, and recorded information from census respondents.
• Handled field case workload tasks, including addressing questions and concerns from field supervisors and enumerators.

• Partnered with external consulting marketers and developers to create an online platform, promoting AAFE and its educational programs.
• Authored important marketing content on social media, focusing on organizational activities, news, and events.
• Developed and maintained relationships between AAFE and community leaders, encouraging support for Black female programs.
• Participated in discussions about Black female youth experiences within the public-school system and African-centered perspectives. Key Achievements:
• Successfully boosted AAFE's Facebook and Instagram followers by 20% and 50%.
• Leveraged social media outreach to recruit three new staff members.

• Collaborated effectively with the African American Female Excellence Curriculum Team to develop a curriculum for the Oakland Public School District.
• Attended weekly meetings and retreats, facilitating in-depth discussions about the condition of Black female youth within the public school system.
• Brainstormed learning objectives and class exercises/activities for the curriculum from an African-centered perspective.
• Organized the team's thoughts and proposals into learning modules.
• Managed my time efficiently to contribute to the development of the curriculum while balancing other responsibilities.

San Francisco, California, US

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