I’m Asha Moran, known as an ‘all in’ leader’ ~ passionate about making a difference, loyal to all stakeholders and dedicated to achieving results. My Approach:I pride myself on thinking through the value proposition, competitive differentiation and financial implications; then leading the charge for transformation. Industry Expertise:Throughout my career I have led direct to consumer, direct sales, and independent sales force business models. I have experience in a variety of industries from: retail, manufacturing, agricultural equipment to digital photography; and in many phases of the corporate lifecycle – high growth, maturation, turnaround and distress. My Process:I know how to diagnose a situation or a problem, I enjoy creating order out of chaos and have a reputation for being compassionate but not afraid to be decisive and take action to drive results. My Leadership Philosophy:A foundation of my leadership style is facilitating processes to develop a common direction and clear expectations. Building on the common direction, I strive to empower those around me and establish clear accountability. It is my belief that people must understand the context of their work and how their role fits into the big picture. I am an approachable leader who shares information and communicates direction to everyone in the organization. I operate with integrity and candor and expect thoroughness and preparedness from those around me.Specialties: CEO, President, Executive Leadership, Strategy Development, Board Governance, Complex Problem Solving, Financial Accountability, International Business Expansion, Supply Chain, Manufacturing, Change Agent, Culture Stewardship, Direct to Consumer, Direct Sales, Party Plan, Independent Sales Channels, Experiential Products & Services, Turnaround, Employee Engagement, Consumer Products, Family Business, Closely-Held Businesses, Alternative Marketing Channels, Market Segmentation, Crafts & Hobbies