Develop strategic recommendations for Direct Bank companies and other Consulting Agencies• Lead projects, competitive research, and business model development • Conduct analysis for online and call center processes and customer experience

Managed Deposit P&L, led product development and end-to-end customer experience of retail portfolio that included: Checking, Savings, Money Market, CD’s, Debit and IRA products•Grew Deposit portfolio from $7B in 2009 to over $40B in 2013•Diversified portfolio by leading the introduction of several key products and functionality including: Raise Your Rate CD’s, IRA product suite, 10-day best rate guarantee, debit rewards program, and Loyalty Rewards•Developed and managed portfolio framework process to ensure monitoring and reporting on key metrics across deposits, balancing deposit growth, liquidity structure and interest expense. •Drove effort to reduce expenses by 20%, resulting in improvement of cost of funds and P&L•Created customer framework to manage and improve the end-to-end customer experience •Implemented competitive analysis forum and mystery shopping program to monitor competitive landscape

Developed and managed the Affinity Deposits line of business and Associate Banking Segment. • Achieved 170% of affinity sales goal generating over 2MM new deposit accounts and managing $22B in balances• Led the launch of the first to market affinity deposits program • Developed and managed all affinity deposit functions including strategy, marketing, sales & contract negotiations, P&L management and channel integration• Exceeded sales targets with over 200 group signings in first year including NFL, NASCAR, Major League Baseball, Humane Society and various colleges and universities• Generated $128M NIBT while delivering 10% YOY NIBT growth in the Associate Banking Segment• Led efforts with enterprise product and channel partners to deliver attractive value proposition and differentiated customer experience for over 300K associates• Developed and led LaSalle Transition revenue plan that accounted for 60% of the Global Consumer and Small Business Bank’s transition plan

Oversaw Traditional Savings and Keep the Change business lines driving growth through product innovation, pricing strategies, sales process improvements, and marketing tactics•Managed P&L of 16MM accounts and $35B in balances generating over $1.5B in revenue annually•Successfully launched the Keep the Change program, one of the largest product introductions in the bank’s history. Keep the Change was recognized by Business Week as one of the top product innovations in 2006.•Led all phases of the Keep the Change launch including strategic alignment across all lines of business, marketing and communications, training, sales process, business case development, and P&L management

Developed and managed Life and Health product lines driving profitability across all channels and segments•Launched over 30 new insurance products that drove 200% year over year growth in revenue•Managed all insurance company relationships, wholesalers, contract negotiations, marketing strategies, product introductions and P&L management

Managed key account relationships with financial institutions such as PNC Bank, Citibank and Harris Bank. Oversaw Marketing Department that created campaigns and promotions for clients•Developed pricing model to improve profitability, successfully improved business relationship and increased revenue with the company’s largest account and handled all negotiations with senior management

Developed and managed sales team for annuity, life, long-term care and property & casualty insurance. Led all direct sales channels for phone, internet and mail.•Grew direct sales 65% year over year and consistently exceeded plan each year•Managed Insurance Group Relationship with the Bank’s 5K seat call center and 11K seat servicing center•Served as key member of due diligence team for acquisition of insurance agencies and companies