Ashan Dayananda Email & Phone Number

Responsible for spearheading the expansion of the business by cultivating new opportunities for local and international Software, ERP and Digital Marketing projects.Leading the Digital Marketing Team of Kapruka Holdings PLC Analyze complex business needs thoroughly and map out detailed technical processes, translating them into clear product features and specifications that can be implemented effectively. Lead and manage cross-functional teams, directing major projects from start to finish to ensure they are delivered on time with high-quality results. Client Management & Agile Project Management. Conduct research and analyze data to identify business process improvements. Search Engine Optimization (SEO) for both clients and inhouse projects. Develop and maintain documentation of business processes and procedures. Facilitate workshops and meetings to gather information and requirements. Create reports and communicate findings to stakeholders. Develop and maintain relationships with stakeholders to ensure that business needs are being met. Monitor and track project progress to ensure that deliverables are met.

Responsible for the Growth of Monthly Revenue of the product portfolio while maintaining the required GP margins.Making sure the Vendor base growth is consistent while minimizing the vendor related risks.Responsible for Promotions on the Kapruka Website (Bank Card Promotions, Discounts & Rewards, Cash Backs, B2B discounts etc)Responsible for developing, implementing and overseeing long-term digital marketing campaigns and short-term digital advertising techniques.20% of the time work as a Project Manager on Various projects related to Kapruka Holdings.

Colombo, Western Province, Sri Lanka

Achievements - Increased the category's sales revenue by 300%The Range of products in the portfolio has been increased by 600% Tripled the amount of brands and was able to tie up with major Sri Lankan and Global brands as vendors.Responsibilities -Responsible for the Development and Achievement of the given Revenue target of the Electronics category.Developing & Executing Digital Marketing Strategies for the revenue growth.Responsible for running Promotional Campaigns especially with Banks and other Financial Institutions for seasonal Offers and Deals.And I work as the Key person for handling Digital Projects such as Corporate Website Projects and IPG/ Digital Wallet Implementations, with external parties.

Colombo

Heading the Grasshoppers Mall (ghmall.lk) Project by developing strategies for sales growth and revenue generation.Category Development and Management for Kapruka.com and Ghmall.lk.Developing Digital marketing strategies and executing, for both Kapruka.com and Ghmall.lk.Carrying-out online and offline promotions/ offers for Kapruka Group and Grasshoppers with and without external parties.Business Development/ Handing Top Grade B2B Clients of Kapruka.com, Kapruka Tech Root and HappyMeters.com.

The Digital Marketers Association of Sri Lanka strives to be the representative of the digital marketing, marketing technology and online media industries of the country, bringing together these diverse individuals on their own professional merit.

Managing Key Suppliers and their Consignment Stock Health for both WOW and Granton Asia Ensuring a Good Relationship with Vendors.Managing Stock Health Management & Merchant Services Team (3 People) to make sure timely re-ordering/ stock receiving is happening.Studying the market trends and Cost Prices to keeping the Key Product caregories at the best prices among the competitors.Coordinating with other departments to ensure timely stocks receiving, releasing merchant payments and other merchant/ stock related jobs.Taking immediate actions on customer complaints regarding stock health and Merchant Services.

Bachelor’S Degree, B.Sc (Hons) In Management

NSBM Green University Town

M.Sc In Digital Marketing, Digital Marketing

Post Graduate Diploma In Professional Marketing, Marketing/Marketing Management, General

Professional Diploma In Digital Marketing, Digital Marketing

Higher Diploma In Business Management, Business Management

Advance Diploma In Business Management, Business Management

Diploma In 2D Animation And Cartoon, Animation, Interactive Technology, Video Graphics And Special Effects

Diploma In Computer Hardware And Network Engineering, Computer Engineering

Diploma In Graphic Design, Computer Graphics

Diploma In Computer Science - Stage 2, Computer Science

Diploma In Computer Science, Computer Science