Ashani Escoffery Email & Phone Number

- Led or supported 30 research efforts, fulfilled 40 research requests, and contributed 2K+ hours of research support, directly impacting product strategy and design decisions.- Contributed to strategic research projects, identifying potential revenue opportunities and influencing product roadmap prioritization.- Managed and maintained key UXR operational assets, including a 670+ participant research panel, research project tracker, and Confluence knowledge base.- Provided hands-on research leadership and guidance to scrum teams, formulating research goals, developing materials, analyzing insights, and driving data-informed product improvements.- Pioneered transition from decentralized to hybrid embedded research model, reducing context switching, enabling deeper product area understanding, and improving research support consistency and team satisfaction.- Revamped non-customer research program, increasing department participation by 33.75% through proactive outreach and targeted communication, resulting in richer insights from our target demographic.

- Collaborated with 11 scrum teams, conducting user interviews, usability testing, and facilitating research workshops to inform product development.- Identified $3.2M potential revenue opportunity by initiating and leading research for new accounting functionality.- Conducted impactful research across mobile, lead-to-lease, and accounting product areas, uncovering user needs and pain points.- Enhanced research operations by establishing best practice guidelines, growing our research panel by 13% and implementing improved project tracking for enhanced team-wide visibility.- Promoted within 12 months due to strong performance and organizational impact.

New York, United States

• Researched and surveyed the student body to get an understanding of their pain points on campus and coordinate in teams to find resolutions for them• Planned and led a team of 3 in executing a research analysis of the student body’s issues with campus mental health services and delivered the conclusions to relevant departments resulting in the implementation of a peer educator program and increased marketing efforts• Maintained strong bonds with administrative departments and student body, consistently working to benefit the needs of my peers

• Promoted within 12 months to Social Media Manager due to achieving a 38% increase in engagement rates and streamlining a workflow that saved the organization 2 hours per week in labor costs• Designed a website and curated social media profiles for the organization to optimize engagement that successfully increased social media outreach by 64% in one year.• Collaborated with an event programmer to research and develop structured plans for education and enrichment programs resulting in increased enrollment.

Bachelor Of Fine Arts - Bfa, Fine/Studio Arts, General, Senior

Activities and Societies: • Event Coordinator and member of the Stony Brook Young Investigators Review (a peer-managed scientific journal).

Bachelor Of Arts - Ba, Business Administration And Management, General

Fine And Studio Arts