StartX is a Stanford-affiliated non-profit community of serial entrepreneurs, industry experts, tenured Stanford professors, and well-funded growth-stage startups. Since launching in 2010, StartX has supported more than 700 companies and 1,600 entrepreneurs, from early to pre-IPO stage, working across a wide spectrum of industries. To date, StartX companies have a combined valuation of over $26B with a $11M+ average raised per company.

Pocket Naloxone™ - over-the-counter (OTC) Naloxone Hydrochloride product to enable easy, low-cost access to life-saving antidote that reverses opioid overdoses and prevents avoidable deaths.

IANA - I Am Not Alone - digital health solution serving unmet need for one-stop-shop to inspire and enable patients and caregivers to connect with resources, clinicians, and support to address opioid and other substance use disorders and addictions through a single platform.

SOC Telemed (now Access TeleCare), a Warburg Pincus portfolio company, is the largest provider of acute care telemedicine services and technology in the US with 400+ hospital and health system customers. SOC offers an enterprise telemedicine platform solution and three clinical services lines across teleNeurology, telePsychiatry, and teleICU.* I spent six months building the marketing function for the organization.Strategic Marketing* Defined the value proposition, positioning, and key messaging – Quickly pivoted organization from “Stronger Hospitals, Better Lives” tagline to “Telemedicine Powered by Partnership” and developed the differentiated portfolio offering* Initiated strategic partnerships with key industry groups, pursued endorsements* Conducted segmentation and targeting exercise, lead generation planningInline Marketing* Promotional collateral portfolio – Defined key messaging and produced collateral assets including videos, print and electronic brochures, infographics, etc.* Event planning – Implemented significant improvement in booth experience. Remedied situation of no scheduled speakers or presentations for the year by quickly engaging and securing 4-5 premier spots at upcoming events* Digital marketing – Initiated integrated plan and tactical activity including pilot with Google account management team, LinkedIn, social media, display advertising and content promotion calendars; updated website for SEM and SEO* Content library – Created development plan and editorial calendar and produced library of whitepapers, case studies, articles, etc.* Press releases and internal communications – Implemented plan to improve cadence in press releases and wrote variety of communications pieces* RFI / RFP templates and editorial oversightOther* Hired full-time and contract staff, instituted preferred vendor list* Developed a framework and easy “GRIP” acronym for organization's core values

The U.S. Pharmacopeial Convention (USP) is a scientific nonprofit organization that sets standards for the identity, strength, quality, and purity of pharmaceuticals, food ingredients, and dietary supplements manufactured and consumed worldwide. USP’s drug standards are enforceable in the US by the FDA and are used in more than 140 countries.Responsibilities included:* Commercial strategy for OTC category build out.* Promotional planning and marketing materials for pharmaceutical products and tools including launch of new mobile app.* Product portfolio planning.

Independent consulting firm focused on market research, forecasting, research and analysis, and strategic planning in the healthcare field.Sample projects:* Developed strategic forecast for MDD agent to guide client in assessing licensing valuations.* Provided market assessment of an IND biologic for treatment of cancer patients experiencing or at risk of methotrexate toxicity.* Researched and presented an understanding of the treatment of acute allergic reactions in the ED setting and feedback on the market potential for an IV form of a leading second generation antihistamine.* Developed topline review to assist with early decision making on feasibility of entering generic glaucoma market.* Defined vision, KPIs and created clinical and operating plans for nonprofit provider of eye care services. Created strategic plan for discounted-fee-for-service offering with tiered pricing to expand access.

soms.org. 501(c)(3) that provides eye care services to those in need in Sri Lanka. While on a temporary overseas posting with my spouse, I built the nonprofit from the ground up including recruiting staff, establishing HR policies and procedures, fundraising, identifying low-cost vendors, and developing programs. I also developed relationships with the Ministry of Health, regional and local health and education authorities, and other private and public groups in Sri Lanka.* So Others May See has provided screenings and vision assistance for more than 1.2 million schoolchildren and dispensed over 44,000 pairs of eyeglasses in Sri Lanka to date. We have been able to integrate the non-profit into the local health infrastructure and provide screenings for under $0.20 and new, custom-fit eyeglasses for approximately $6.* I raised seed capital to launch a social venture arm of the non-profit, focused on providing discounted, quality eyeglasses to low-income populations who do not qualify for free services but are unable to afford retail prices for eye aids.* I was recognized by the Ministry of Health in Sri Lanka with an award in January, 2014 “in recognition of invaluable contributions towards sustainable eye care development in Sri Lanka.”* The SOMS annual report received 7 ARC International awards in 2013.

Otsuka is a Japanese pharmaceutical manufacturer. I was recruited for a Market Intelligence role to launch a hospital product and serve as the internal SME. I prepared presentations, reviewed data vendors to build a hospital CRM, managed product forecasts, and developed brand metrics and a dashboard tool while overseeing the general primary and secondary market research needs for the product launch. I helped with product launch readiness for a CV vasopressin antagonist agent and engaged in marketing and LCM management for a CNS antipsychotic agent, an oncology BMT conditioning agent, and an H. Pylori diagnostic test. * In a collaborative effort with Human Resources, I designed a blueprint for Otsuka’s market intelligence function that HR subsequently wanted other departments to replicate.* I served as internal subject matter expert on hospitals including educating on critical items such as the P&T committee formulary process. I then led the pivotal hospital segmentation analysis. My efforts helped teams to develop effective marketing strategies and sales tactics.* I developed a department core values program to boost morale and encourage department cohesion. I also was selected to serve on the “two companies one direction” team during the company’s transformation, and, served as the marketing department shadow program leader.

The Advisory Board Company, headquartered in Washington, D.C., is a global research, technology, and consulting firm that has partnered with more than 5,000 organizations in healthcare and higher education. I played a key role in launching the consulting practice to medical device manufacturers including defining the mission, establishing the core offering, and developing marketing collateral. I focused on managing client relationships, developing project proposals, and selling engagements.* By collaborating with key internal stakeholders, I was able to develop a marketing piece that was targeted toward medical device and pharmaceutical manufacturers. My efforts clearly defined the value proposition to device companies without compromising the company’s existing revenue stream from hospitals.* The project I managed for a major client involved market research with hospital physicians and purchasing personnel. I presented compelling findings as to why the company had begun losing market share in the neuro-orthopedics implants market after being the market leader for several years.* I led the team that evaluated the market opportunity for a new balloon angioplasty technology for sinus surgery. Our findings assisted the client with targeting, positioning and pricing.

I managed teams in developing training modules for hospital physicians and nursing managers at more than 900 hospitals and health systems on a suite of customized business topics. I also executed best practice studies for 300 oncology and 350 cardiovascular programs throughout the US.* By assuming leadership of a failing project, I was able to lead a six-person analyst and consultant team to develop additional tools to complement the core modules and successfully complete the deliverables on schedule.