Andrey Shapovalov Email & Phone Number

Vidnoye, Мо, Ru

Moscow, Russian Federation

Leading analytical projects including- regular e-com reports on major online-shops in Russian e-commerce market,- math model for Yandex.Drive: comparison of costs of different transportation means,- joint Data Insight-Ozon project "Millennials in the business" that includes in-depth interviews, focus-groups and online questionnaire,- ad hoc investigations on online sales for major internet online-shops,- regular ecom reports on geography of online sales in Russia.etc.Speaking at industry conferences as a market analyst.

- manage and supervise internet ad campaigns, both meida and performance-based,- merged internal CRM and web-analytics in Google BigQuery,- work on audience segments based on the joint database,- work on development of highly personalised internet and email/sms/push ad campaigns.

Moscow, Russian Federation

- responsible for performance-based marketing strategies.for major agency's clients: Citibank, BDF, Michelin, MEGA, etc.- consult clients in different areas - e-commerce, site development, usability;- launch DoubleClick and controlled other programmatic campaigns;- organize seminars/Performance Days for employees and the agency's clients;- manage the team of internet specialists (20+ people) in SEO, Paid Search, Analytics, CPA, Programmatic areas.

Vilnius (Lithuania), Moscow (Russia)

Modnique.com's business development activities in Russia, Belarus and Ukraine.Management of Modnique.com' operations within these countries.Main activities include:1. Creation and supervision of special marketing promotions for Russian-speaking audience;2. Supervision of RU content team work: сontent translation and creation;3. logistics optimization. Work with logistics team in the US to find the best ways for cheap, fast and reliable shipping to Russia, Ukraine and Belarus. Work on COD (cash-on-delivery) introduction;3. Work on RU/UA/BY customer satisfaction and loyalty with Customer Service team;4. Affiliate Program Development;5. PPC;6. Business development activities: work with Russian customers database enlargement - agreements with the services that have large customer databases (collective bargain services, etc.).7. Web analytics for Russia/CIS.8. Development and supervision of email marketing for Russian-speaking audience: various A/B testing (with Bronto system);9. PR activities.

Moscow, Russian Federation

Management of Klubkrasoti.ru shop - strategy, planning.Zones of responsibility:- marketing: e-mail marketing, SEO, paid search ads, affiliated programs;- usability (use of Google Experiments for A/B testing);- sales;- logistics (optimization according to regions, weight and carrier services);- finances (PnL, budget).Main goals achieved: 35% increase in conversion rate, acquisition marketing optimization, P&L optimization.

Moscow, Russian Federation

Responsibilites:• Internet strategy: lead overall Luxoft internet strategy;• Budget: managed the company’s internet budget;• Internet marketing: context advertising (Google AdWords), banner ads (metering.com, hh.ru, habrahabr.ru, lifehacker.ru, Polish and Ukrainian sites) and SEO; SMM (social media marketing); sites usability;• Internet statistics: (tools: Google Analytics, Spyfu, compete.com, alexa.com) and brand awareness (tools: info mining + Google Alerts) analyses;• Competitors’ analysis: comparison of existing competitors’ sites and internet strategies.Achievements:• Traffic: three times increased targeted traffic (as compared to the start of 2010);• Design and usability: new modern neat design of the main sites: luxoft.com and luxoft.ru, with stress on the usability;• Social media: launch of all social media activities from scratch (Facebook, Twitter, Youtube accounts, corporate blog)• Team management and partners: created and lead a team of web-designers (Tbilisi, Georgia; Krakow, Poland), web-master (Omsk, Russia), social media specialist (Moscow) as well as established links with translators, copyrighters (elance.com), SEO agency (Toronto, Canada), video production agency (San Francisco, USA), Social Media agency (Boston, USA)• Search engine optimization: more than twenty most important keywords in Google top-10 (software company, software development, car software, software development company, etc.);• project manager of “Engineering your future” campaign – www.luxoft.com/future;• established relations with major lines of businesses inside the company (content inflow).

Berlin Area, Germany

MBA, full-time

Moscow, Russian Federation

Main tasks and duties:1. Marketing analysis and strategy- strategy of Yandex mobile services development and promotion; - analysis of trends in world mobile internet market; - analysis of trends in advertising internet and mobile market;- organization and analysis of internet and mobile sites’ statistics, KPI (key performance indicators) establishment.2. Advertising and PR campaigns- implementation of advertizing campaigns in internet, analysis of their effectiveness: Yandex Direct analogue, banner ads on external sites; - tasks for graphic designers for advertizing materials (banners, brochures); - PR action at the main Russian internet conference “Internet and business” (2008) supporting mobile Yandex maps; - creation, organization and management of mobile Yandex maps users club (http://clubs.ya.ru/4611686018427388966/),- planning of advertising and PR campaigns in mobile internet.3. Maintenance and supervision of Yandex site on mobile Internet (mobile.yandex.ru); mobile Yandex site (m.ya.ru):- tasks for graphic designers for internet and mobile Yandex sites’ design (mobile.yandex.ru and m.ya.ru); - creation and editing of the content for internet and mobile sites, including Yandex press-releases, corporate blog entries;- analysis of design and content compliance with Yandex brand requirements.4. Outsourcingwork with the best in class outsourcers (A. Lebedev design studio, Usability lab).5. Otherorganization and co-management of Euro’08 (m.ya.ru/euro) mobile internet project.

Moscow

Moscow, Russian Federation

• Created and developed E-commerce web projects. Topics: furniture, PVC windows, interior Domains: shkafkupe.ru, okoshko.ru, divan-krovat.ru, mir-int.ru. Currently sold;• Budget: managed budgets of existing projects: SEO, context and media ads, presents for clients, off-line ads;• Partnerships: found, established relationships with partners and maintained them. Furniture factories: Neringa, Furor-M, Resource, Unistyle, Sputnik mebel, etc.;• Team management: Coached project managers, developers and designers in developing web projects;• Internet marketing: SEO, context and banner ads.

Master Of Business Administration (Mba)

Master'S Degree, Geography

Phd, Geography

Education record