Assistant Brand Manager Marketing
o Handled all digital marketing and PR activities for StormFiber through managing agencies.o Contributed to the successful execution of StormFiber's first ever TV commercial (TVC) launch for the "Storm into the Future" campaign.o Maintain a close relationship with the Sales Team Lead for the South region (Karachi, Hyderabad, and Quetta) to analyse consumer dynamics and competitor penetration, further developing and implementing marketing strategies to address these insights.o Conducted online brand training sessions for the sales team in the South region, focusing on StormFiber products.o Successfully launched a Telephone add-on (Value4Voice). Managed brand packaging, wrote a brief, and oversaw digital asset development through an agency.o Actively worked on two different products that are expected to launch in Q2 2024. I am responsible for the packaging of the product, writing briefs for the product, and developing assets creation for a launch on our digital channelso Looked after the various event participation of StormFiber in the South region, ensuring that the operational activities and branding is carried out smoothlyo Represented StormFiber at the Special Olympics Pakistan event through ensuring consistent brand presence. This included activities such as setting up displays, distribution of promotional materials, engaging with attendees, and generally promoting the StormFiber brand in a positive and consistent manner during the event.
