Having 15 years of Marketing, sales, Channel development and marketing research experience. As an independent consultant, working for GlobalData (previously known as Canadean Limited) in Pakistan and Saudi Arabia, doing marketing research for consumer products in particular to beverage industry. Handled various clients and number of reports on sectors like dairy, carbonated drinks, packaged and bulk water, juice, nectar, still drinks, energy drinks etc. to name a few. Acquired and analyzed data on the consumer goods market in Pakistan via both primary and secondary research. Frequently visit to retail stores and wholesale markets.Conduct trade interviews and discussions with companies and associations within the FMCG industry. Assessment and estimation on market sizes along with the future forecast, keeping in view the trends and finally presenting it in report format and power point presentations.

Ashraz Ventures, a sales and distribution company, providing services to leading MNCs like Nestle, and Unilever. Managing strategy into action. Leading from the front, creating a conducive environment within organization to maximize the sales and provide best possible services to the customers along with maximizing the profits.

Brand Management: Led the power brands in foods. Held category leadership position of spreads and drinks. Creating broad and specific action plans for multiple brands. Seeking opportunities for brand extension and brand renovations. Overall responsibility of P&L for the categories.Channel development: Managed Tea Vending business from scratch to a fully operational/self sustained business model in the country.