Ashar Baig Email & Phone Number

Toronto, Ontario, Canada

Chief Executive Officer (CEO) and Chief Revenue Officer (CRO)Innovative AI based SaaS solution that reimagines the agility and scale for online lead engagement with AI-powered personalized support with seamless and efficient customer interactions.Leadership, P&L Management, Go-to-market Strategy, Strategic/Partner Alliances, Business planning, and Business/Company Strategy. Product / company evangelism and storytelling to customers, prospects, industry partners and analysts and external stakeholders.Funding and InvestersCorporate Marketing and MARCOMTechnical Marketing, Product Marketing including Go-to-market campaigns, product positioning, product messaging, market segmentation, competitive differentiators, product launch (PR Launch, Product Announcements, Media Launch, Inclusion in Byers Guides and Byers Directories, etc.), trade shows, internal / external campaigns (Seminars/Webinars/Podcasts, vertical-specific marketing strategies and campaigns, partner enablement, Partner Advisory Councils, joint partner campaigns)

Toronto, Canada Area

Technology planning, partnerships, and strategy for Huawei products 3 - 5+ year horizon.Autonomous Machines (Cars, Robots, Drones & ships), AI, AR / VR / MR, Blockchain, Smart / Sensing infrastructure (cities, buildings, streets, etc), smart homes, IoT, Cloud Computing, Cyber security, and wireline communication.

Toronto, Canada Area

Industry analyst, author, speaker, and advisor to vendors and C-suite focused on Cloud Computing (IaaS, PaaS & SaaS), Storage and Server Virtualization, Storage (hardware, software, filesystems, I/O, etc.), Data Protection (Data Backup, Disaster Recovery, & Business Continuity), Security, Regulatory / Service / Geographic Compliance, Archiving, Software Defined Networking (SDN), Software Defined Storage (SDS),Software Defined Data Center (SDDC), High Performance Computing (HPC), Grid Computing, Virtual Desktops (VDI, DaaS), Wide Area Networking technologies, and Managed Services offered by Managed Service Providers (MSPs).Provide strategic advisory, manage syndicated content, underwritten content, webinars, surveys and forecasts on the technology areas listed above.

Toronto, Canada Area

Strategic consulting and adviceDemand / revenue generation campaigns and activitiesMSP Consulting - market landscape, low hanging fruit, develop & implement your MSP Strategy, Plan, & Program, develop your MSP Messaging, Positioning, and Value Props, MSP IntroductionsProduct Management Consulting - Methodology, Product Development Process, Release Management and Planning, etc.Product Marketing Consulting - Building and Compiling Product Requirements, Managing Customer Expectations, Product Launch, Analyst Relations, Competitive Analysis, Product Positioning, Product Messaging, Market Segmentation, Vertical Marketing, Market Trend Analysis, Go-to-market Product and Sales Strategies, Viral Marketing, Web 2.0 Initiatives, etc.Software Pricing Consulting - Perpetual, Term-based Pricing, Usage-based/Utility pricing, Value-based, and Software as a Service (SaaS)Business writing - Building demand generation and thought leadership content including articles, columns, market landscape studies, market trends, research papers, product & solution profiles, company profiles, white papers, case studies, customer success stories, etc.

Toronto, Canada Area

Provide industry research, technology analysis, strategic consulting, and write lead gen collateral in data backup, DR / BC, storage, cloud, and virtualization technologies. I lead the data protection vertical consulting practice as well as the MSP consulting practice which assists our clients (vendors) in the develop, implement, and optimize strategies and campaigns to target MSPs.

Toronto, Canada Area

Chairman of the new Cloud Backup, Recovery and Restore (Cloud BURR) Special Interest Group (SIG) within Storage Networking Industry Association (SNIA). This group is focused on creating and promoting Cloud BURR standards, furthering the Cloud BURR Industry by educating the marketplace and promoting the Cloud BURR industry by sharing real-world use cases. Current members of Cloud BURR SIG include Asigra, CA Technologies, Cisco, Cleversafe, EMC, Hitachi Data Systems, HP, IBM, Iron Mountain, NetApp, Oracle, Seagate, Symantec, Verizon, and many others.

Toronto, Canada Area

Lead the Product Management, Product Marketing, Strategic Alliances, Strategic Business Development, AR/PR, and Marketing teams.

Toronto, Canada Area

• Responsible for initiating programs, strategies campaigns, and partnerships to strategically position Asigra to be on the following prestigious quadrants, radars and publications first time in Asigra's history: o Gartner's Magic Quadrant on Enterprise Disk-based Backup o Forrester Research's Market Overview on Enterprise-Grade Backup and Recovery Software o Search Storage NOW – SMB Data Protection Study o Channel Review Scorecard o DCIG Buyers Guide o eWeek Buyers Guide o BackupReview.info o Search Storage Buyers Guide • Building and executing on corporate, product and market strategy• Overseeing and managing Product Management, Product Marketing and Strategic technical and business Partnerships• Maintaining and nurturing relationships with Research Analysts (Gartner, Forrester, IDC, ESG, etc.)• Thought leadership • Product spokesperson and evangelist, internally and externally

Toronto, Canada Area

Responsible for Product Marketing, Product Management, Product and Market strategy, Pricing strategies, marketing collateral, competitive analysis, ...

Toronto, Canada Area

Managed LSF product that was responsible for 90%+ of company's revenuesDevelopment industry marketing strategy including solution direction, market research & new business development and support its execution. Building & maintaining the industry-marketing plans & go-to-market strategies. Conduct Industry customer requirements studies including identifying new industry opportunities, and determining unique industry product requirements.Define partnership strategy for the vertical market, market segmentation, including the identification, prioritization and justification of partners.Develop vertical solution positioning, messaging, values propositions, and the associated marketing tools and materials. Lead competitive intelligenceDevelop pricing strategies SaaS, TSL, Perpetual and Utility pricingEvangelize company’s industry strategy and solutions to the organization, customers & prospects. Present at industry events and to potential resellers & partners.Sales Situation Expert supportMarket data acquisition

Toronto, Canada Area

· Responsible for Management of Telus IP Backbone and Fibre/Ethernet & ADSL/Copper access· Responsibility of achieving $40 Million in yearly product revenue· Strategic Service Development, Product Marketing, Product Definition (defining & shaping products and future direction), evaluating and managing strategic partnerships, CRTC tariff filings, Product Management and day-to-day Product life cycle management · Developing and executing go-to-market strategies· Detailed competitive analysis, market analysis and forecasting (future technologies, shift in customer trends i.e. VoIP, SIP, MPLS, etc.)

Toronto, Canada Area

· Responsibility for Product Marketing, Product Definition (defining and shaping products future direction), Alliances and Strategic Partnerships and Product Management (Product Life-cycle management and Sales support)

Parsippany, New Jersey

· Responsible for developing Business Cases to justify ROI, Product-life-cycle management, Product Marketing, Partnerships/alliances and Strategic Business Planning · Marketing responsibilities included Market segmentation, trend analysis, building and executing go-to market strategies, detailed competitive SWOT analysis, Managing product launch (pricing, sales training, sales guides, product brochure, data sheets, product presentations, trade shows, PR, serviceability), and revenue forecasting · Preparation of technical product definitions during product conceptualization (writing requirement documents)· Speaking at various seminars and industry events · Product and technology presentations to prospective customers and presentations to internal customers

Northern New Jersey

· Managed five hardware anf four software products consisting of IP, Frame Relay, and TDM product offerings. Responsibility for achieving US $45 million in annual revenue

Northern New Jersey

· Product Management and Product Marketing

Mba, Marketing Management

Mba, Marketing

Bsc, Marketing