Alok Sharma Email & Phone Number

• Founded growth strategy advisory firm that solves the toughest business challenges in branding and innovation with a connected one view of consumers and competition. The company’s expert team of strategists, digital.
• Innovation opportunities for #1 B2B Global Chocolate manufacturer in developing new type of chocolate.
• Healthy snacking new product planning for leading Baby Food company.
• Product launches and go-to-market strategies for Pharma company specializing in rare diseases.
• Marketing and Product strategy for creating new $300 million market for recreational cannabis company.

Chicago, Illinois, US

• Designed and implemented portfolio strategy to prioritize roles and advertising spending levels for 40+ brands for doubling the historical organic growth rates. Instituted a robust M&A evaluation capability resulting.
• Created a consumer centric Zero Based Budgeting approach to Advertising and Promotion spending to drive growth on profitable users and occasion frequency. On track to restore share and profits increases in mature.
• Developed a new assortment strategy for $75 MM savings in three years.
• Instituted industry leading data and technology driven marketing system for real time micro insights for better advertising and innovations, content creation and distribution, and rapid automations in communication and.
• Implemented successful self-serve model for end users on information and analytics to redeploy analytics and data scientist team on more productive future capabilities and build network of partnerships with select.
• Accelerated new product success rates with revamped stage gate processes and consumer centric “Jobs to be done” development framework. Company initiatives on track to deliver 15% of annual sales from new products.

US

• Co-led sale and integration of Henry Rak Consulting Partners to create a distinctive category growth strategy practice within McKinsey. The Market Map approach has led to consistent organic growth changes for clients.
• Advised on portfolio growth priorities for established and new businesses
• Developed positionings, brand architectures, marketing and sales plans for business turnarounds
• Guided strategic innovation and acquisition programs
• Enabled best-in-class Assortment and Trade Promotion planning tool (Gartner 2013)
• Optimized portfolio pricing and spending ROI

Libertyville, Illinois, US

• Co-founded the startup and successful ongoing operations of a strategic marketing and sales consulting company, culminating on a sale to McKinsey.
• Patented and utilized MarketMap approach on 300+ engagements for defining competitive frame and applications to positioning, new product development, optimal spending, and portfolio management.
• Average client improvement of 1-2 points of net revenue sales.

Chicago, IL, US

• Responsible for the development and marketing of analytic products, and covering the scanner, panel and testing services.
• Created new service line revenues in marketing ROI measurement, new product forecasting, and Consumer Relationship Management with Frequent Shopper Data.
• Expanded Point-of-sale tracking data measurement practice with panel households for growing client’s share of shopping baskets, improving new products, and complete dashboard of behaviors and needs for opportunity.
• Contributed to a successful turnaround of annual losses to a profitable company for acquisition by Symphony Technology Group.

Greater Chicago Area, IL, US

• Accountable for maximizing business performance by analytic tools, marketplace knowledge and industry expertise to planning and forecasting issues across all food and beverage divisions and corporate initiatives. Major.
• Built industry leading data and analytics organization for optimal marketing and sales strategies enabling 3% growth in volume, share, and profits.
• Impacted new category creations ($250 MM+ size) in Pizza, Snacks, and Beverages
• Improved ROI on $4 billion of annual spending investment, with significant reallocation to consumer spending
• Improved supply chain efficiencies by ~100 MM from increased SKU level forecast accuracies (from 30% to 80%)
• Guided vendor development of advanced capabilities in Marketing Mix, Trade Promotion planning, and Business strategy simulations.

• Responsible for advertising research and media planning support for core clients
• Managed advertisingtarget and copy research for McDonald’s, General Mills, Anheuser-Busch, and Household Finance.
• Led Center of Excellence for brand equity development and copy evaluations
• Enhanced proprietary segmentation study for insights support in business development.

Bachelor'S Degree, Materials Science

Mba, Marketing