Alison Sharp Email & Phone Number

An enthusiastic and versatile marketing professional with extensive experience devising and executing strategic marketing campaigns within the B2B software sector, across a range of industries including the banking, insurance, legal, telecommunications and public sector.Highly motivated and CIM-qualified, with proven success in delivering integrated and ROI-focused marketing campaigns across the EMEA region, and with hands-on experience working across the full marketing mix.Specific experience includes:• Research and preparation of strategic marketing plans;• Development and rollout of integrated marketing communications programmes;• Management and execution of corporate branding projects;• Website and social media content production;• Creation of targeted advertising campaigns across a variety of media;• Event management and execution (webinars, seminars, user conferences, trade shows, etc.);• Design and delivery of marketing materials (case studies, blogs, corporate brochures, etc.)• Public relations activities including agency recruitment, editor relations and copywriting;• Market research and competitor analysis;• Management, tracking and reporting of marketing budgets.

Listed skills include Marketing Strategy, Business Development, Direct Marketing, Crm, and 21 others.