Asha A. Email & Phone Number

Wilsonville, Or

* Develop and implement AGC’s workforce development strategy; align efforts across multiple sectors including state and local government, workforce investment boards, trade schools, k-12 education partners, community colleges, and community-based organizations.• Build, maintain, and grow relationships with partner organizations across the state to ensure programs and initiatives are developed and informed by industry and benefit the construction workforce.• Led project team to analyze current and future construction labor pipeline, included budget management, outcome delivery, and development of implementation plan based on findings.• Oversee AGC’s construction career awareness campaign: Build-Oregon. Includes development of content, messaging across social media platforms, creation of informational resources, and blog posts.• Increase AGC member engagement in workforce development activities and trainings around the state and SW Washington; promote programs through traditional communications and events which allow members to interact, learn and engage with training providers.• Manage and lead internal and external industry-led workgroups that inform and shape the construction workforce conversation across the state.

Portland, Oregon Area

I design, develop and execute strategic communications for AFRC. I manage the website, blog, social media, monthly newsletters, press releases, internal communications and external communications and relationships with the press. It is my pleasure to share the compelling stories of the forest products industry and help build a coalition of advocates for responsible, sustainable use of our public forests. AFRC is one of the nation’s leading non-profit trade associations representing the forest productsindustry. Our mission is simple: help ensure our members have an adequate, reliable supply oftimber from public lands to manufacture the wood products every American uses every day.Our membership is diverse and dynamic. AFRC members directly employ over 20,000 people,own and operate more than 110 modern, efficient sawmills, and sustainably manage more than3.3 million acres of forestland. We work in Montana, Idaho, Washington, Oregon, andCalifornia to monitor over 75 million acres of public forests. We represent both small and largebusinesses who make plywood, veneer, dimensional lumber, cross-laminated timber, and otherspecialty wood products.As a dynamic team, we are obsessive about responsible and sustainable forest management, thefuture of our public forests, and the plight of rural communities. In fact, AFRC and its membersrecently put our money where our mouth is by partnering with Habitat for Humanity to use localwood products manufactured by our members to build an affordable home for a deserving familyin Springfield, Oregon.

Tualatin, Or

• Recruited, developed, and managed pro staff program• Spearheaded all planning activities from concept to execution for events and programs related to store traffic, sales, events and cooperative agencies • Plan, strategize and execute social media platforms related to store events, sales, and traffic (including but not limited to Facebook, Adobe Web Manager, and other media platforms)• Coordinated with nonprofit groups, conservation partners, and small businesses to execute in-store events, including phases of the marketing plan• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve• Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations• Wrote guides and training brochures that enhanced staff understanding of complex product features and helped engage more effectively • Nationally recognized as Marketing Rookie of the Year (company-wide), 2016

Portland, Oregon Area

Designed, developed and delivered brand new program model in collaboration with funder to provide work experience services for youth and businesses in 2 counties. Served as employer of record for over 100 businesses and expanded community partnerships by 50%. Excel in liaising between business, technical and consumer areas to achieve on-time, on-budget and on-spec project completions.  Managed operational budget for two large scale programs (WEX-Y and Summer Works). Includes responsibility for hiring/managing staff of 6-15 Recruited, trained, and managed businesses and partners to serve placements and work experiences for over 800 students in a 12 month period Managed employer of record services including payroll coordination and logistics for over 150 businesses in 12 month period Excelled in guiding the work of large and small scale teams of up to 15 people from various backgrounds. Articulated project goals and scope, translated business needs into technical terms, prepared detailed work breakdown structures (WBS) and instilled shared accountability for achieving project milestones Resolved numerous project issues including staffing shortages, tactical matters, scope/mission creep and divergent business and user needs

Created, implemented and executed a marketing and public relations plan involving website management, social media outreach and community relations and organization. I worked cooperatively with schools, social service agencies, youth programs, state vocational rehabilitation agencies and other appropriate organizations to promote referral of applicants who are eligible to participate in the Job Corps program.Presented to over 400 high school and community groups and increased linkages by 40% to enhance services such as internship and community service opportunitiesIncreased speaker, tutor and tour visibility and linkage by 50%Through outreach with local and federal elected officials, participated in educational outreach which has cemented continued funding for Job Corps through Department of Labor as well as resulted in increased recognition of center's work in green and energy efficient initiatives

Bachelor'S Degree, Sports Marketing

Activities and Societies: RHA, Pi Beta Phi

Exercise Science

Diploma, Natural Resources, Human Services