Asha Tsai Email & Phone Number

Dubai, United Arab Emirates

Hong Kong

• Managed end-to-end process of marketing campaigns, automation campaigns, VIP/Rewards/Loyalty programs; developed marketing strategies that drove member engagement through campaign deployment and management, and performance analytics.• Responsible for overall Lifecycle marketing including activation, retention and reactivation segments for APAC regions (China, Malaysia, Thailand, Japan, Australia and India) to meet yearly LCM and Commercial OKR goals• Built a lifecycle member engagement experience that delivered meaningful value to members• Developed and executed strategies and programs, led growth initiatives, specifically: all growth email initiatives in our B2C and B2B funnel analysis and reporting of performance A/B testing• Managed all on-site A/B tests for top of funnel performance.• Maximize and achieved target Cost per Acquisition (CPA) and effectively scaled new customers.• Conceptualized, optimized and implemented the overhaul of the communication strategy for the complete customer cycle.• Drove demand marketing initiatives to drive repeat and user growth.• Spearheaded the in-depth analysis of client specific data to continuously improve the campaign performance.• Product management• Examined 10+ metrics such as page views, ad impressions etc.; resulted in 30% performance improvement.

Hong Kong

• Overall management of individual brand plans and budgets to ensure they were aligned to strategy and achieved sales and profit targets.• Project managed digital marketing campaigns that were heavily focused on revenue generation and customer retention.• Managed social media campaign that met the client's brief and budget.• Effectively used active digital channels of brands and created brand contents.• Built brand awareness created reports of the market and competitor analysis.• Led digital projects from initiation to completion.- Participated in user acceptance testing (UAT) and Quality Assurance on all projects.- Drove all digital marketing tactics, which included email marketing, landing pages, SEO/SEM, paid search, banner placement, analytic tagging, mobile optimization, and social components.

Philippines

• Helped drive company-wide initiative toward online marketing to increase promotional exposure via cost-effective electronic media.• Managed, standardized, and cleansed existing and imported customer data in CRM; assisted indriving lead generation.• Developed informative and engaging content for internal and external communication.• Managed, standardized, and cleansed existing and imported customer data in CRM; assisted in driving lead generation.o Contributed by delivering a product development program to generate consistent sales and profit growth.o Managed marketing budget. Coordinated with key stakeholders to ensure optimal spending.• Management/leadership: coached and developed brand management team to success.• Provided regular brand tracking information to monitor market performance, brand performance against KPI’s, budget tracking.

Philippines

• Led efforts to develop a fully integrated, marketing plan and team, growing team from 2 to 5 members. Responsible for successful corporate re-brand and update of all branded assets, including website, truck banners, advertising and customer support materials.• Developed and implemented marketing strategies to promote revenue growth generation among key targeted segments and support the brand positioning and image. Responsibilities include leveraging and executing social media and website strategies to achieve brand position and revenue growth goals.

Philippines

Philippines

Taiwan Taipei

Taipei, Taiwan