• Led a successful marketing campaign for a new clothing line, achieving a 40% increase in brand awareness and an 89% rise in engagement.• Revamped the social media strategy with consistent branding and messaging, and streamlined performance through trend monitoring and metrics analysis resulting in a 53% increase in social media traffic and a 75% boost in user engagement on Instagram and TikTok.• Utilised Google Analytics for web traffic and user behaviour analysis, leading to a 15% increase in conversion rate and significant boosts in organic traffic through both market and competitor analysis.• Successfully led a photo shoot for a clothing campaign, ensuring visuals aligned closely with the brand's identity and resonated effectively with the target audience. Produced engaging behind-the-scenes (BTS) videos for Instagram and TikTok.• Managed the company's Shopify website, overseeing product catalog management and inventory while creating a smooth user experience journey for customers.

• Implemented advanced geo-targeting strategies in Meta Ads Manager, achieving a 15% increase in brandawareness through radius, demographic, and behavioural targeting.• Conducted a comprehensive website audit using Google Analytics, resulting in an 18% reduction in bounce rate through actionable recommendations.• Performed competitor analysis and market research, identifying key market trends, and providing insightscrucial for strategic decision-making.• Optimized delivery models across the cafe chain, aligning marketing strategies with customer preferences and market trends to ensure feasibility and discover optimal solutions.• Actively participated in client meetings, proposing effective solutions for identified challenges.

• Generated over 150 leads on LinkedIn from Asia-Pacific regions, significantly boosting potential business opportunities by 25%.• Spearheaded on-page SEO for a WordPress website, improving search engine rankings, and increasing organic traffic by 30%.• Executed marketing strategies on Instagram and Facebook, utilising Canva for visually engaging content, resulting in a 20% boost in brand engagement.• Conducted in-depth market research on e-commerce and UX design, providing strategic insights into emerging trends, leading to a 15% increase in competitive advantage.• Wrote over 60 creative and engaging social media posts on technologies such as AI, FinTech, Health-tech, and IT services, enhancing content reach by 40%.

• Led a successful social media campaign that increased user engagement by 50% and grew brand followers by 20% in two months, collaborating closely with the Marketing Manager to strategize and execute impactful campaigns.• Boosted product inquiries and conversions by 30% through strategic user-generated content and targeted outreach.• Established a cohesive brand identity across social media, executing marketing plans and organising photoshoots, resulting in a 20% growth in the online following.• Crafted compelling visuals using Photoshop and Canva, strategically leveraging current trends and resource planning to enhance brand experiences and drive increased audience interaction.• Optimised online presence across the website, social media, and delivery platforms, maximising visibility, and engagement, achieving a 15% rise in overall traffic.