I am passionate about understanding how and why we make situational decisions - the immediate and accumulated drivers. With over 17 years of cross-industry experiences, my strength lies in identifying strategic insights with the use of relevant data analysis, and, communicating the same effectively across different audiences. I have worked, and, conducted research in several countries, incl. US, India, Japan, Italy and China.I have a strong research mindset with the ability to synthesize multiple streams of information towards solving business problems. The industries I serve include Food Retail, Leisure, Financial Services and Technology in the areas of • Brand and marketing strategy, • Product design and positioning• Demand creation.FOUNDER: ashaINK LLC, an innovation advisory and qualitative research agency providing consumer insights in food CPG and food service. www.ashaink.comPUBLISHER: NOURISHED Magazine, a digital and print magazine that democratizes sustainable eating by creating accessible and affordable behavioral links between eaters and food. www.nourishedmag.comCREATOR: NOURISHEDbyAsha Blog, a stand alone portfolio of creative work with the themes of home and garden, travel, and, lifestyle. www.nourishedbyasha.com
Listed skills include Strategy, Business Strategy, Derivatives, Private Equity, and 22 others.