Asha Yoganandan Email & Phone Number

New York, Ny, Us

ashaINK is an innovation advisory providing brand and product marketing strategy backed by hybrid research techniques and data driven storytelling.Areas of expertise include -1.Sustainability and Social Parity - Identifying where Sustainability initiatives authentically align with Business/Product Values to be ROI accretive.2. Product Marketing - Consumer insights to Strategic market actions and classic STP for accelerated adoption and growth.3. Storytelling - Making data impactful and compelling through human centric design and visualizations.Highlighted Projects:- Advised the Chief Global R&D Officer of Barilla Group (Italy) on product innovation and marketing strategies in 5 global markets spanning 3 continents using quantitative and qualitative research techniques. - Marketing advisor to a sustainability focused startup advisor providing oversight on portfolio streamlining, new product launch and growth. During my time as advisor, revenue has grown 5X.- Advised owner of a local vegan restaurant on marketing and operations strategies to increase average check value by 25%. - Delivered a tech-levered strategy to Università degli Studi di Modena e Reggio Emilia, Italy to identify positioning of global supply chain systems, over the next 10 years, using foresight techniques.- Delivered measurable lift in brand visibility through digital campaigns for food and leisure brands, such as Whole Foods (81% lift in content engagement), Sonoma Tourism ( >2Mn impressions), Ministry of Tourism Israel. Project budgets ranged from $500-$10K.- Investigative journalist and researcher for local and national food councils (The National Cattleman Beef Association, Maple Farmers of Canada) to provide a humanist view of the farming industry including social considerations.- Business strategist and advisor for NBFIs and fin-tech startups that aim to address social parity in access to finance.

NOURISHED Gardens and Green Spaces designs and helps you create and maintain your outdoor spaces with the focus on Sustainability and Ecological diversity. An E&S driven outdoor design firm we focus on bringing delight and wonder to people while making strides in a grassroots movement towards environmental sustainability.

New York, Ny, Us

Urban Leaf 's mission is to enable people journey in growing their own food, agnostic of space constraints. Their products provide an affordable and accessible entry into the world of edible gardening. In my capacity as an advisor I provide business strategy oversight with particular focus on growth marketing. Revenue has grown 5x since launch.

NOURISHED has a mission of democratizing sustainability. Through unbiased, nonjudgemental articles on the variety of food choices availability to the public, we inform, educate and enable. NOURISHED, the food magazine, is published quarterly as a digital and print journal and focuses on making seasonal and sustainable eating affordable and realistic through practical tips, recipes and food stories. The magazine has an international distribution in both print and digital formats.

New York City, New York, Us

FOODLY was a venture aimed at enabling an engaged food consumption through understanding food choices and the cooking process. It was based on the premise that cooking more is not only beneficial for health but also for the environment and society. It offered a personalized concierge service for recipes that fit a family's dietary choices as well as lifestyle. It also offered cooking classes and food consultations.

New York, Ny, Us

Account Manager - Morgan Stanley,ISGT. Collaborated with senior decision makers at the bank on several strategic and tactical solutions to enable the bank’s technology and operations growth agenda.Won 35% of all new revenue added to the account, globally, in 2011. Tripled monthly run rate, to $1Mn, by partnering with key senior client stakeholders on tactical and strategic solutions.Closed deals requiring cross-functional collaboration and global execution teams of 5 to 50 developers.

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Consulted to the CEO on a mobile banking product launch in Uganda to bank the under-financed. Defined a market entry strategy for a new financial product in a white space North African market. Performed comparative analyses on similar products marketed in other parts of Africa as well as other developing countries to define the success parameters for the new product.

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#1 II ranked 2008 Credit Derivatives teamStructured Credit Strategies – Fixed Income ResearchPublishing Analyst: Performed detailed analysis and independently and jointly authored market-timed research notes on synthetic CDO and CLO marketsProvided independent advisory to clients on investment strategies as well as communicate investment thesis. Worked closely with the traders and provided timely market color.

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Voted by clients as the #1 client servicing team amongst the 20+ research groups.Instrumental in doubling the revenues of for the Japan Equity Research team in six months. Strategist, Custom Products Group – Equity Research (New York, Tokyo)Set up a new cross-sector equities strategy desk, with the group head, in New York. Advised long/short funds on their portfolios based on analysis of financial statements, technical and macro economic moves and developed customized investment models with triggers based on relative industry trendsIndependently serviced several Tier 1 hedge fund clients. Expanded penetration of key accounts such as Fortress, Frontpoint Partners, TPG Axon. Liasioned with internal sales team to market and distributed the group’s services to new clients.Supervised a team of 3 associates in New York and 2 analysts in India to ensure timely and accurate delivery of screens and models to clients.

Promoted to manage project delivery. Interfaced with clients to gather requirements and define solutions. Effected a 75% cost saving for the company on a key project and indexed 300% of project profit margin.

Mba, Finance And Business Strategy

Be, Electronics And Communications

Be, Electronics And Communication Engineering

High School

Education record