Steven Ashby Email and Phone Number

• Spearheaded product portfolio with $500M/year revenue, reaching 120M consumers/month• Achieved 20%+ annual growth in gross profit through strategic product innovations• Fostered a culture of data-driven decision-making and agile development practices

• Established an in-house product innovation lab, driving $100M in incremental annual revenue.• Led cross-functional teams in developing groundbreaking product features and enhancements.• Implemented agile methodologies to accelerate product development and market launch cycles.

• Product leader for >$100 million/year digital search business• Increased revenue by $25M/year• Collaborated with engineering, data and marketing teams to deliver high impact products

Responsible for product strategy, roadmap, development, design and product marketing of health and wellness SaaS software platform used by large companies and organizations to help their employees to improve their well-being and performance. Led team of product managers, product designers, user researchers and product marketing managers.

Head of Product: Responsible for product management and software development including requirements, specifications, UI/UE, design, software engineering, QA and support. I integrate behavioral design to drive people to take action and achieve results. Agile methodology. Lean startup.Head of Marketing: Responsible for direct to consumer user acquisition, lead generation and traffic growth including SEO, SEM, advertising, social media, public relations, as well as overall brand development. I drove a 75% decrease in consumer customer acquisition costs. I created a mobile app (Appliance Advisor) that initiated an invitation to demo the app at the White House for the US Secretary of Energy

Consulting and interim executive for startups and mid-size companies. Some examples of my work.- Interim Chief Marketing Officer for online real estate company (Seattle)- Interim Head of Product for student-focused social network (Washington, DC)- Consultant to consumer peer-to-peer online storage startup (Seattle)- Consultant to logistics and planning software company (Portland)- Consultant to venture capital firm for portfolio company (Seattle)

Responsible for product management and marketing for social shopping service that makes it easy to save and share interesting things you find in stores and online.Part of small team that successfully launched product. Built user community through primarily organic means. I was able to get visibility through coverage on TechCrunch http://techcrunch.com/2007/07/01/wishpot-social-shopping-goes-mobile/ and other media outlets.

Responsible for corporate marketing, branding, communications and PR. Also Sr. VP of Product Strategy responsible for strategy and product management for the online consumer search business line reaching 40mm uniques per month (Comscore).Currently doing business as Epic Media Group.Vendare Media is a leading online media and marketing company providing solutions for brand marketers, direct marketers and web publishers. Reaching more than 120 million consumers worldwide every month through its proprietary and extended media networks, Vendare Media provides advertisers and publishers with a suite of online solutions including display advertising, co-registration marketing, email marketing, search marketing, promotions and advergaming. The company, founded in 1999, majority-owned by Idealab, a leading creator and operator of technology businesses. Vendare Media, which employed some 200 people, headquartered at El Segundo, Calif., with additional offices in Chicago, San Francisco and New York City.

Lead product strategy, product management and marketing for consumer Internet search network spanning multiple brands and products. When I was hired the network reached 20 million unique consumers a month but had experienced it's first month-over-month drop in uniques. Through innovation, rapid learning, improvements in usability I was able to stop the decline and double the unique users to 40 million a month (Comscore). Acquired by Vendare Media.

• Senior Product Manager, Platform Marketing Group (Windows & Servers)• Group Product Manager, Microsoft TechNet• Group Manager, Relationship Product Unit (Microsoft.com)• Senior Product Manager, Competitive Accounts Technical Marketing