Chris Ashby Email & Phone Number

Romsey, Gb

London, England, United Kingdom

Welcome to Telescope, a design studio and community helping the next generation of world-changing creative businesses thrive.We design for visionary startups, and we bring together creative leaders to learn and grow together.We create content exploring future digital worlds, to tell stories of the positive impact of technology and design.We write and research meaningful shifts in design and creativity, to enable others to stay ahead of the curve.We build creative tools to empower creatives and expand our horizons of possibility.We believe in creativity and design as disciplines, agnostic of technology, and used as a tool to make people's lives better.

London, United Kingdom

Leading direction for all UX, UI and product design for BrewDog, working with internal teams and stakeholders to deliver multiple high-impact projects and products across web, app and in-bar experiences. Since working for BrewDog we have delivered over ten-fold growth for BrewDog’s ecommerce business through 2020, raised over £7m in Equity for Punks 6 and over £15m in Equity for Punks Tomorrow, delivered an on-demand beer and food delivery service during COVID, launched an online education platform, launced a cross channel behaviour driven loyalty program and much more.As part of my role at BrewDog I have also led our conversion rate optimisation and personalisation work, delivering multiple impactful changes including mobile menu improvements for the ecommerce website that improved conversion by 15% and add to basket rate by 20%, leading to additional revenue of £110k over the 10 day Black Friday period.I have also delivered multiple projects focused on customer experience, including a post purchase email journey and order tracking page for ecommerce customers that helped significantly reduce the number of customer service queries during our busiest times of the year.

London, United Kingdom

Pushing forward projects to focus on user curated and personalised shopping experiences across multiple channels. Working with optimisation, insight, new business teams to validate and rapidly improve the UX across several failing areas of the business, using information and analysis based on future customer journeys. Looking to expand design system principles across multiple disciplines and working to bring greater visibility for the UX & UI design function across the business. Running design sprints with multiple teams to quickly solve fundamental issues across digital product.

Baker Street, London

Working with the Customer Experience, Product, Development ,Branding and Creative teams to build and implement a fully featured design system, from design principles through to React codebase integration. Transitioning the team over to new ways of working from static images to Figma live embed and live code prototypes. Working to drive customer led initiatives based on customer journey analysis to improve key impact areas of web and app experiences.

London, United Kingdom

Managing a small team of digital designers overseeing all aspects of Charles Tyrwhitt digital design. Responsible for the creative development and visual consistency of email design, web design and online content and editorial, working alongside UX and development teams to not only strive for a best in class digital experience, but also bring responsive, modular templates for content, email and web merchandising in house, in a way that can be controlled, measured and tested effectively. Development of internal design system to better serve design and development teams.

London, United Kingdom

Overseeing and being the key contributor to the visual design of Charles Tyrwhitt's replatform to Demandware. Working closely on the ecommerce team with the user experience architect and web development manager to put together an on brand and visually engaging website for the replatform to Demandware, and working closely with the web merchandising teams and wider marketing teams to ensure all requirements are hit and the new website creative was delivered successfully and on time. Also responsible for keeping the site up to date with seasonal, catalogue and promotional changes through continual visual update.Also part of a larger project looking at the restructuring of digital and web content dealing with third parties and redeveloping all of Charles Tyrwhitt's online editorial content as part of an ongoing piece of work.

London, United Kingdom

Responsibilities included leading graphic design internally, assisting with creative direction for brand identity and creative and product packages, Leading idea generation and asset creation for social creative, developing new product identity packages for proposal and implementation, preparing all artwork for digital marketing, designing app and web user interface and working with internal development team through both concept to implementation, developing creative direction proposals to assist in making the internal creative process more efficient, all artwork creation for all print and digital collateral.

Redhill, Surrey

Responsibilities included creative development of wayfinding and signage packages for blue chip clients including John Lewis, National Museum of Scotland and others. Preparation of artwork for signage creation, development of wayfinding spec documents for implementation.

Guildford, Uk

Responsibilities included photographing product for web, photo editing, managing product on the website, building bikes for online and mail order despatch (mail order mechanic) and mail order customer service.