As a freelance paid media consultant, I partner directly with both brands and agencies to provide flexible services across a variety of platforms, including Programmatic, Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest and YouTube. With clients spanning many sectors - from health & wellness to e-commerce - I'm experienced in tailoring my approach to each unique need.Whether it's one-off project or ongoing support, my services can include up-skilling teams, media audits… Show more As a freelance paid media consultant, I partner directly with both brands and agencies to provide flexible services across a variety of platforms, including Programmatic, Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest and YouTube. With clients spanning many sectors - from health & wellness to e-commerce - I'm experienced in tailoring my approach to each unique need.Whether it's one-off project or ongoing support, my services can include up-skilling teams, media audits, creative improvements, and planning and executing campaigns using the latest best practices and future-facing techniques. Fuelled by my passion for creative, I focus on infusing campaigns with engaging content and formats that resonate with target audiences, while keeping core business outcomes in mind.I deliver through the funnel activity for brands, starting with impactful branding and awareness campaigns that capture attention, engage and aid recall. From there, I move into prospecting campaign improvements to drive consideration from warmer audiences, ultimately refining conversion and retargeting campaigns to ensure my clients get maximum value from their paid media investment. With this approach, all media channels come together to achieve the best results. Show less

Clients worked on: Yorkshire Water, Stokke, Kempinski Hotels, Agent Provocateur, Nyetimber, Pandora, Team Sport, Furniture Choice, ACCA, ScS, Euro Car Parts, Team Sport, Nottingham Building Society, Proworks, Park Leisure, ADT, 4Com, TK Maxx, KCom, Stagecoach, mobiles.co.uk, University of Brighton, Adidas, Stepchange, Q Hotels, Dusk, Love Layla, Savills, e2save, Insurance2go, Nadine Merabi, Boda Skins, eBuyer, Klarna, First4Lawyers, Waterstones, Smythson, Attraction Tickets Direct, Sealife… Show more Clients worked on: Yorkshire Water, Stokke, Kempinski Hotels, Agent Provocateur, Nyetimber, Pandora, Team Sport, Furniture Choice, ACCA, ScS, Euro Car Parts, Team Sport, Nottingham Building Society, Proworks, Park Leisure, ADT, 4Com, TK Maxx, KCom, Stagecoach, mobiles.co.uk, University of Brighton, Adidas, Stepchange, Q Hotels, Dusk, Love Layla, Savills, e2save, Insurance2go, Nadine Merabi, Boda Skins, eBuyer, Klarna, First4Lawyers, Waterstones, Smythson, Attraction Tickets Direct, Sealife Centre, Teletext holidays, Keepmoat, Currency Fair, HSL, myHermes, Envirofone, Amplifon, British Medical Association, University of Surrey, Workthere, Topps Tiles, Animal Friends, First4Lawyers, Livi, Rapid Racking, Fischer ConnectorsSet up Programmatic Media and Paid Social offering with significant billings in the first year. Areas of focus:Product & Partnerships: Creating and developing relationships and working to joint business plan (media partners, DSP/DMP, creative platform, data and tech partners).Clients: Helping with growth and meeting business and sector challenges, ensuring deliverables met and strategy adopted. Working with clients to adopt Programmatic and Paid social, integrating across paid channels. Finance: Forecasting, managing resource, budgets, costs and billing. Devising commercials and negotiating fees.Sales: Proposition work across Programmatic, Paid social, Audio, OOH, Video and CTV. Lead on new business and up-sell. Working across the business to educate, showcase departmental work and share insights.Marketing: Creating content to showcase our work - case studies, events, award entries.Team management: Managed and developed a team of 8 in Leeds and London. Responsible for departmental efficiency, retention and recruitment, defining roles and structure of teams. Tracking and Measurement: Selecting and helping clients adopt DSP/DMP technology, ad serving and measurement platforms and using the correct metrics to measure their campaigns. Show less

Clients managed: Yorkshire, Chelsea and Barnsley Building society, Leeds Beckett University, Hillarys Blinds, Persimmon Homes, Mcvities, Mission foods, Online and offline media planning, buying and analysis across a broad range of clients. Advising on tracking solutions, KPIs and best use of budget by creating tailored solutions using the full mix of online channels across search, display, mobile, video, affiliates, website journey analysis and social media. Making… Show more Clients managed: Yorkshire, Chelsea and Barnsley Building society, Leeds Beckett University, Hillarys Blinds, Persimmon Homes, Mcvities, Mission foods, Online and offline media planning, buying and analysis across a broad range of clients. Advising on tracking solutions, KPIs and best use of budget by creating tailored solutions using the full mix of online channels across search, display, mobile, video, affiliates, website journey analysis and social media. Making recommendations for best use of display budget to meet objectives, trading on the exchanges, direct site buys or using real time bidding to deliver return on investment or increase visibility online. Create retargeting strategy, use of dynamic creative and standard or rich creative messaging.Planning integrated online and offline campaigns and find solutions for driving offline footfall from online campaigns for retail clients.Producing documentation and insight for new business pitches and line management responsibilities. Show less

Clients managed: TD Waterhouse, DVLA, Thomas Sanderson, Dreams Beds, Haven holidays, DFSI controlled significant client budgets across online media channels, responsible for search, affiliate, email and display campaigns, ensuring targets and budgets were met or exceeded. My day to day role included online media planning and buying and producing detailed reporting, presenting results and recommendations to clients. In this role I developed excellent client and media owner relationships.

Clients managed: Bensons for Beds, Leeds Hospital Fund, Lifes2goodI was responsible for planning & buying online media campaigns including email, PPC and display for a portfolio of clients and introduced and set up the affiliate channel. I also contributed to winning new business accounts.

Clients managed: Canvas Holidays & Camping Life, www.duck.co.uk (Grattan group), Business Internet DirectoryMy role included planning, buying and implementing online media campaigns for a wide range of clients across search, display and aggregators. I frequently presented online results, strategy and recommendations to clients and contributed in new business pitches.

Clients managed: Dateline, Avenues, Envenio, Space NK, Scotthall BMWImplemented and managed PPC, email and affiliate campaigns and assisted SEO projects. I also introduced weekly and monthly reporting, web analytics and tracking solutions.

Clients managed: The Royal Mint, Damart, Pia Jewellery, Leger Holidays, GHD, Jacuzzi UK, Debt Free DirectMy first media job provided a solid grounding and experience in media planning and buying across both online and offline channels, planning and reporting on activity for TV, radio, outdoor, press and online for a large range of direct response clients.