- Spearheads the brand ambassador program, fostering a robust community of advocates and overseeing all facets of influencer management platform operations—from setup and configuration to prospecting, outreach, onboarding, task delegation, and ongoing communication; Designs and implements influencer campaigns to maximize impact.- Orchestrates and curates content for brand social channels, effectively elevating brand awareness and driving conversion rates.- Targets relevant podcasts to secure coveted guest appearances for the Chief Executive Officer and other company representatives. Identifies potential partnership opportunities encompassing podcast advertising, email marketing, social/digital content, endorsements, and more.- Aids customer support ticket responses, addressing subscription/order management and product inquiries to ensure a seamless customer experience.- Collaborates with digital marketing agencies, creative teams, management, and the Head of Digital Marketing to execute, test, and optimize digital marketing initiatives.- Supports management and the Head of Digital Marketing in the oversight of the e-commerce platform and integrated applications for streamlined operations.

- One of five to pioneer the first-ever territory merchandising initiative with Nomadix. - Directly responsible for the visual merchandising and product education of Nomadix products at authorized dealer locations in cadence with regular retail visits in the Baltimore region.- Executes and audits store signage and other visual merchandising elements in alignment with promotional campaigns and company standards.- Acts as the liaison between Nomadix and retailers by creating and submitting reports, documentation, and written summaries to both parties.

- Nationally recognized as the YETI Brand Representative of the Month for June 2023. - Directly responsible for the visual merchandising and product education of YETI products at 14 authorized dealer locations in cadence with regular retail visits in the Baltimore and Annapolis regions.- Executes and audits store signage and other visual merchandising elements in alignment with promotional campaigns and company standards.- Acts as the liaison between YETI and retailers by creating and submitting reports, documentation, and written summaries to both parties.

- Directly responsible for the visual merchandising and product education of Herschel Supply Co products at Nordstrom locations in cadence with regular retail visits in the Baltimore region for the holiday calendar. - Executed and audited store signage and other visual merchandising elements in alignment with promotional campaigns and company standards.- Acted as the liaison between Herschel Supply Co and retailers by creating and submitting reports, documentation, and written summaries to both parties.

- Cultivated over 100 strategic partnerships, sponsorships, and endorsements including Under Armour, the NFL, MLB and NBA, increasing annual revenue by 50k.- Introduced company to the broadcasting space, copywriting 60 unique ads across 3 podcast radio (Audacy) and radio stations (IHeart Radio, NPR).- Established, executed, and refined marketing strategy across all online channels and 10 brick-and-mortar locations; Assessed visual merchandising and overall brand representation, providing guidance and recommendations for improvement.- Determined annual marketing KPIs and delivered quarterly reports on conversion rates and ROI for marketing campaigns.

- Revamped and improved brand strategy for cohesive brand messaging, resulting in 12k follower increase across social media.- Coordinated and executed 10 strategic partnership events per month, recruiting more than 500 repeat customers.- Managed digital media and app presence (Squarespace, Klaviyo, Como Sense), engaging with over 1000 customer comments, messages, and concerns.- Increased brand awareness through field experiences, on-site art direction, photoshoots, and coordinating influencers.

- Increased search engine optimization (SEO) by 12% after rewriting copy and realigning product images in online storefront.- Assisted in the purchasing of top-performing designs based on opportunity analysis of market research, consumer behavior,and customer insights.- Conceptualized and created over 100 pieces of content across social and digital platforms in alignment with brand identity.

- Generated a 4M average net profit by maximizing ROI while consecutively breaking company daily all-time sales records that exceeded 71K.- Implemented loss prevention strategies, alleviating shrink by 33%.- Analyzed sales numbers and performance metrics to locate deficits to implement process and visual merchandising improvements.- Maintained records of goods ordered and received; coordinated displays and installs. - Interviewed/hired prospective employees according to team needs and coordinated schedules; responsible for 25 sales associates and 5 assistants.

-Developed & administered the flow of national news to the media and the public through research, writing, social media and broadcasting.- Created primary media content including season previews, pregame information, news releases, photography, feature stories, and video highlight packages.- Designed and produced graphics, videos, and GIFs for various channels.- Experienced with Adobe software, social media, and communications platforms. - Direct liaison for Women’s Soccer, Men’s Basketball and Salisbury’s 12x National Championship Men’s Lacrosse team for Salisbury Athletics

- Created primary media content including season previews, pre/post-game information, news releases, photography, feature stories, and video highlight packages.- Created social media content such as videos, photography, GIFs, and copywriting.- Produced over 50 graphics for Twitter, Instagram, and Facebook.- Gained 8,000 followers on the Towson Men's Lacrosse Instagram.- Tracked social media engagement to identify high-performing ideas, and campaigns for scalability.

- Managed and organized the daily equipment operations for 11 varsity NCAA athletics teams.- Responsible for laundry, inventory, apparel distribution, and game day locker room preparation for predominantly Football and Men's Lacrosse.

- Created a unique, innovative experience through elevated customer service while maintaining the Free People brand image and lifestyle.- Managed store operations, opening and closing procedures, achieving a high standard for loss prevention, and being a mentor/problem solver for 16 sales associates.- Financial management of $1,100 per shift and the inflow/outflow of transactions; driving merchandise to exceed our sales goals.

- Exceeded service expectations by building genuine relationships; top salesperson 3 out of 6 months which led to promotion to management.- Determined customer's needs and offered suggestions, utilized all customer care resources, and located out-of-stock products direct or from one of our other 200 stores.- Assisted in-store merchandising, greeting and interacting with all customers, offering to hold items at the cash wrap or fitting room, operational standards, and upheld company policies.

- Cleaned and set tables, seated customers, catered to customers needs, placed orders, served food/drinks, basic math skills, use of POS system.- Cleaned glasses, poured drinks, set up stations, refilled ice, and dealt with money; cleaned bathrooms/bar, restocked necessary items, inventory, and customer satisfaction.