Ashley Dalla Lana Email & Phone Number

Richmond, Victoria, Australia

I am a Mortgage Choice broker in Richmond, VIC. I provide access to over 30 lenders offering home and investment loans, first-home buyer mortgages, commercial & business loans, development and construction loans, asset finance, and mortgage refinancing.

Richmond, Victoria

Docklands, Melbourne

As a client-facing Group Business Director, I was responsible for driving media sales revenue across free-to-air TV and digital platforms to achieve multimillion-dollar revenue targets. A core focus of this role was driving digital diversification while maintaining core broadcast revenues, integrating and leading a team of account management professionals to create and deliver value-add solutions for clients and agencies. I am also a participant in strategy discussions and development as a member of the Melbourne sales leadership team.• Lead a team to deliver YOY revenue growth that exceeds the national TV index;• Continue to elevate team performance and build leadership capabilities, introducing sales process frameworks and improving training to effectively integrate digital and traditional media cultures;• Formalised client engagement plans to improve delivery of client solutions, working across the business.

Docklands, Melbourne

Promoted to Group Account Manager in 2007, I managed 4 key agency accounts, leading a team of 9 to meet revenue targets in a high volume sales environment. Owning key relationships with media agencies, I strengthened solution capabilities and provided greater client value, continuously hunting new business development opportunities. Focused on creating a high performance sales culture, I became heavily involved in mentoring staff, shaping a long term commitment to people development. • Consistently achieved target expectations throughout tenure, championing a proactive sales approach to identify better customer solutions, counteracting the tightening of budgets experienced during the GFC;• Grew total revenue by 15-20% year on year, outperforming competition and driving sales team performance through a focus on improving the quality of customer relationships;• Contributing to significant business growth through leadership of the sales function and achievement of revenue targets.

Melbourne, Australia

Assuming a marketing role to expand my professional profile, I was responsible for the dissemination of the national Defence Force Recruiting brand across Southern Australia on time and within budget, while maximising resources to achieve Navy, Army and Airforce recruitment fulfilment targets. I forged relationships nationally with key stakeholders to support the adoption of more commercial marketing practices, working with creative agencies to schedule locally targeted press and media opportunities. • Commercialised marketing practices, in addition to localising national campaigns to SA in order to achieve maximum impact;• Significantly improved fulfilment KPIs across the region and maximised ROI from Defence spend.

London, United Kingdom

Relocating to the UK, I secured a direct sales and business development appointment with a top 3 UK independent financial website. In addition to managing direct client accounts, I was tasked with canvassing ad agencies and financial providers to achieve quarterly advertising sales revenue targets. To continuously lift customer satisfaction levels, I collaborated with development and operations teams, providing valuable sales insights that supported product/service delivery and the development of The Motley Fool UK website. • Key contributor to optimising website revenues, providing input to support the development of a home loan comparison section on the company website;• Consistently achieved targets to secure company bonus, creating a personalised CRM to track customer contacts and comments.

Vce

Education record

Education record