My roles and responsibilities consist of, but are not limited to:- Partnering with Marketing Managers to determine optimal PR strategies targeting specific markets.- Developing and executing PR strategies for various project and destination brands, coordinating with PR agencies when necessary.- Ensuring all external PR activities align with marketing briefs, brand guidelines, company vision, budget, and timelines.- Creating content for internal and external platforms… Show more My roles and responsibilities consist of, but are not limited to:- Partnering with Marketing Managers to determine optimal PR strategies targeting specific markets.- Developing and executing PR strategies for various project and destination brands, coordinating with PR agencies when necessary.- Ensuring all external PR activities align with marketing briefs, brand guidelines, company vision, budget, and timelines.- Creating content for internal and external platforms, including blogs and social media.- Collaborating with the Events Manager and Social Media Executive to organize and attend promotional events such as press conferences, open days, exhibitions, tours, and visits.- Overseeing the development of press materials, key messages, Q&A documents, and sensitive customer response correspondence, with updates as needed.- Handling project-related inquiries from the public, press, and related organizations.- Commissioning or conducting market research to support PR activities.- Fostering positive relationships with media outlets to pitch and identify media opportunities.- Overseeing or executing the development of internal electronic newsletters and other communications.- Exploring and evaluating new PR and media opportunities that are on-brand, cost-effective, and deliver appropriate media exposure.- Conducting general media relations and providing regular and relevant market intelligence and insights.- Engaging with diverse target markets, including government bodies, real estate brokers, and a wide spectrum of customers.- Developing strategic and tactical PR plans supported by innovative ideas.- Checking and proofreading all content related to external communications, including packaging and posters for distributors.-Writing content for social media posts related to the brand- Collaborating with the Events Manager and Social Media Executive to organize and attend promotional events such as press conferences, exhibitions, tours, and visits. Show less

Coordinating with a team of reporters and copy editors, adding impact to the copies written by the team of reporters working in Mumbai for First India--a newspaper circulated in the metropolis

I used to cover events and post them on the social media pages of All India Institute of Ayurveda, one of the premier institutions under the ministry of AYUSH.

Edited news content sent by stringers and reporters from all districts of Madhya Pradesh. Supervised a team of translators and edited the copies translated by them to make them error free.

Covered a lot of social events and get togethers. Did a series of Royal interviews for a series known as In my Living Room. And some standapart anchors as well.

I work as a correspondent for Raipur Times here

Launched After Hours in association with Juhi Shah and Nivedita Kapoor, two of my most respected colleagues. It was one of the most followed editions of its times.

Designed pages, worked on headings to make sure they looked appealing within the right space, made sure that the best of the news was carried in the national and local pages of Hindustan Times for Lucknow, Kanpur, Varanasi, Allahabad cities.