Senior Executive, Communications
CurrentMy roles and responsibilities consist of, but are not limited to:- Partnering with Marketing Managers to determine optimal PR strategies targeting specific markets.- Developing and executing PR strategies for various project and destination brands, coordinating with PR agencies when necessary.- Ensuring all external PR activities align with marketing briefs, brand guidelines, company vision, budget, and timelines.- Creating content for internal and external platforms… Show more My roles and responsibilities consist of, but are not limited to:- Partnering with Marketing Managers to determine optimal PR strategies targeting specific markets.- Developing and executing PR strategies for various project and destination brands, coordinating with PR agencies when necessary.- Ensuring all external PR activities align with marketing briefs, brand guidelines, company vision, budget, and timelines.- Creating content for internal and external platforms, including blogs and social media.- Collaborating with the Events Manager and Social Media Executive to organize and attend promotional events such as press conferences, open days, exhibitions, tours, and visits.- Overseeing the development of press materials, key messages, Q&A documents, and sensitive customer response correspondence, with updates as needed.- Handling project-related inquiries from the public, press, and related organizations.- Commissioning or conducting market research to support PR activities.- Fostering positive relationships with media outlets to pitch and identify media opportunities.- Overseeing or executing the development of internal electronic newsletters and other communications.- Exploring and evaluating new PR and media opportunities that are on-brand, cost-effective, and deliver appropriate media exposure.- Conducting general media relations and providing regular and relevant market intelligence and insights.- Engaging with diverse target markets, including government bodies, real estate brokers, and a wide spectrum of customers.- Developing strategic and tactical PR plans supported by innovative ideas.- Checking and proofreading all content related to external communications, including packaging and posters for distributors.-Writing content for social media posts related to the brand- Collaborating with the Events Manager and Social Media Executive to organize and attend promotional events such as press conferences, exhibitions, tours, and visits. Show less