Asheesh Moosapeta Email & Phone Number

I work here and I like it.

● Dynamically designed compelling, on-brand, station content, across all mediums (copy, image, video, audio, & graphic design) - to add an average of 9500 new unique monthly engagements on social channels (Facebook, Instagram, Twitch, Youtube, SquareSpace, etc.). ● Enabled growth and optimized channels utilizing platform and Google Analytics in conjunction with Google Big Query, and SQL commands to pull insights from data and target exciting potential opportunities - adding 3 paid advertisers ● Further used Hootsuite scheduling for consistent content on deadlines, and Facebook/Instagram ads with Brandwatch to strategically enhance performance.● Grew and maintained relationships, with multiple affiliates, shows, and partner stakeholders; communicating, researching, and collaborating continuously to produce and manage multiple simultaneous marketing efforts for different brands.● Aided in Management roles as second-in-charge to Station Manager - creating and implementing COVID-19 response policy and facilitating interviewing and hiring of over 10 new members of staff

● Create entertainment content in “list” format as a contracted freelancer – incorporating Screen Rant (SR) writing & linking guidelines and tone of voice, to produce engaging and novel content on a variety of niche and popular topics. ● Generated between 3000 – 6000 organic views on all articles within 60 days of publication.● Prioritized multiple workloads while pitching and communicating new content ideas to the Screen Rant editorial team, filtering through brand identity, and trending topics/content to produce valuable content that converts social media users to readers. ● Performance-tested articles formats and styles while Implementing SEO and SMO/SMM best practices on all content; choosing topics per data pulls and utilizing keywords to optimize crawling and indexing scores – while maintaining a weekly content schedule for regular content.

● Assisted and optimized the process of media planning, placement, programmatic media buying & performance testing – using AdRoll DSP and Google Ad Manager with a focus on social media platforms.● Aided bidding, data collection, analysis, & reporting, tracking KPIs, and swiftly adjusting accordingly. Saw a 50% increase in click-through on targeted ads within 3 months.

● Successfully produced 9 pieces of fully original video content assets for Spin Master's Tik Tok channel spanning 45-60 seconds in duration, resulting in upward of 17000 views and impressions across Tik Tok, further aiding business goals for the summer quarter.● Assisted in the coordination and management of creative strategies as part of a social media campaign for Spin Master's new product line of board games, resulting in the successful launch of 6 new board games for targeted audiences.

● Coded, designed, and published an intranet website, as part of an internal legal initiative to create efficiencies in legal support and advice functions, resulting in optimization of the in-person legal consultation process that touches every operation at PMMS; ● Consequently, reduced meeting times from 8-12 meetings of 10-15 minutes a day, to 4-6 meetings of 5 minutes on average.● Designed and created the entire 10-page, HTML-5, and CSS back script, and implemented bootstrap templates, integrating the site into the internal company network. Successfully distilled complex legal details and advice into actionable information for all other teams to use.

● Executed merchandising plans and strategies around, in-store product placement, end-of-aisle displays, kiosks, and point-of-sale interaction with customers, resulting in a 150-200% increase in sales across product lines.● Implemented and oversaw executions of in-store marketing and merchandising campaigns of Procter and Gamble products (Pantene, Pampers, Old Spice, etc.) for 4 major grocery store clients.● Wrote and distributed weekly and quarterly business reports to management on the successful progress of marketing campaigns and their direct impact on sales.

Bachelor Of Arts - Ba, Double Major In: Communications Culture Information And Technology And Psychology

Activities and Societies: Music Club, Undergraduate Commerce SocietyStudied theories and executions behind compelling communications.

Associate'S Degree, Media Fundamentals

Certified in the creation and design of content and assets in relevant media mediums (Photo, Video, Audio, Graphic Design, Animation &.

Associate'S Degree, Digital Communication

Certified in online advertising and marketing functions, creating, and curating digital marketing funnels & strategies, including Social.