Asheesh Mani Jain Email & Phone Number

Washington D.C. Metro Area

As the Director of Media Buying and Digital Marketing Operations, I lead the agency's media buying, focusing on Facebook and Native Ads, with expertise in buying Native Media on Taboola and Outbrain.Key Responsibilities:Media Buying Expertise: Oversee and manage Facebook and Native Media buying activities, ensuring optimal ad performance and ROI.Client Account Management: Manage diverse client portfolios, providing strategic vision, leadership, and dedicated support.Strategic Digital Marketing: Develop and implement integrated marketing plans across various verticals, including SEO, local SEO, paid search, paid social, display advertising, native advertising, and email marketing.KPI Monitoring: Establish and monitor KPIs for digital marketing metrics, analyzing efforts to provide optimal ROI.Team Leadership: Lead a large team of full-time marketing professionals, freelance contractors, and vendors, managing multi-location teams remotely. Establish guidelines, SOPs, and optimize workflows.Conversion Rate Optimization: Oversee A/B and multivariate tests, redesigning websites and landing pages for better conversion rates.Content Marketing: Develop and manage content marketing programs for demand generation, online branding, and establishing clients as thought leaders.Client Support: Act as an in-house marketing strategist, assisting with marketing plans, budgets, and MarTech tool selection.Reputation Management: Provide brand and online reputation monitoring and management services.Affiliate Marketing: Support and manage affiliate marketing programs.Industry Trend Monitoring: Stay updated with changes in the marketing landscape, tools, and methods influencing campaign outcomes.Achieving Results: Consistently achieve exceptional results for clients, including higher keyword rankings, increased organic traffic, better ROI from paid campaigns, more engagement, improved conversion rates, better quality leads, and impeccable online reputation.

United States

• Expertly manage campaigns on Facebook ads, and native ads on Taboola, Outbrain, RevContent, and DSPs.• Successfully run paid traffic to VSL-based offers in health niches, including weight loss, blood sugar, tinnitus, mature skin care, hair fall, pain, and toe nail fungus products.• Achieved Clickbank Platinum Award 4 times and Platinum Plus once, generating $3 million in affiliate sales.• Delivered high-performance metrics, achieving up to 100 orders per day for digital health products and 50-70 sales per day for supplement campaigns with an average order value (AOV) above $150.• Utilize the AIDA funnel model to create and optimize sales funnels tailored to target customer personas, addressing specific pain points and demographics.• Ensure message congruency across creatives, ad headlines, ad copy, landing page format, headlines, images, copy, and call-to-action buttons.• Use tools such as Clickfunnels, Webflow, WordPress, and Basic HTML for landing page creation; collaborate with designers and video creators for ad and landing page assets.• Focus on key ad metrics: Ad CTR, CPC, VCTR, CPM, CTR Link, CTR All, viewable impressions, ad frequency.• Monitor funnel metrics: LPCTR, Cost per offer/VSL view, Initiate Checkouts, Conversions, CPA, AOV, Offer EPC, ROI, and ROAS.• Use trackers like Voluum, Thrive Tracker, Cometly, and ClickMagick to analyze metrics and make data-driven optimization decisions.• Maintain active communication with leading vendors, affiliate managers, product owners, and peers through Skype, phone, and emails.• Engage in affiliate marketing communities and mastermind sessions with top affiliates and expert coaches.• Address high media costs and seasonality by staying ahead of trends, keeping creatives fresh to maintain high CTRs and manage CPCs, and planning for seasonal variations in offer performance.• Proficient in funnel math, KPIs, and conversion trends.• Utilize CRO tools like VWO and Hotjar for funnel optimization.

Washington D.C. Metro Area

• Strategic Direction: Provided strategic and operational direction and leadership to the content, design, marketing, and sales teams of the publication.• Revenue Growth: Achieved a revenue growth of 105% on a YoY basis.• Website Redesign: Headed the website redesign and development, resulting in a 200% improvement in website speed and a 27% improvement in average session duration.• Digital Marketing Initiatives: Managed digital marketing initiatives, achieving an 86% YoY improvement in organic traffic and a 74% YoY improvement in overall traffic.• Social Media Engagement: Improved social media engagement for 45k followers, resulting in a 195% YoY increase in traffic from social media channels.• New Sections Introduction: Introduced two new sections—Directory and Events—resulting in better traffic and visibility for the publication.• Email Marketing: Managed the transition to Ontraport and design changes for landing pages, resulting in consistent growth in the subscriber base to 31k subscribers and a 150% improvement in email open rates.• Editorial Strategy: Directed and participated in the creation and implementation of editorial strategies.• Content Management: Worked with the content team to provide the latest trends and insights from industry experts, helping to create engaging content pieces. Supervised a team of in-house and independent content creators to prioritize work, manage workloads, and create content consistent with the editorial theme.

Faridabad Area, India

Managed a team of 45 professionals for Company’s Digital Marketing and Content Writing teams for the organization that offered search engine optimization, web content writing and editing services to clients from different parts of the world. Key Responsibilities • Decide business goals and direction• Set business targets and responsible for helping the teams to achieve those targets• Manage the SEO and Content Writing Teams for the business• Make final decisions for selection and hiring of team members• Decide on training needs for team members and provide necessary training to the team members• Create a policy framework for company’s operations and ensure adherence to ethical practices• Interaction with clients maintain relationships with clients• Supervise the business development personnel to achieve new business generation targets for the businessAchievements• Helped the business to grow from a small outfit - a home office based proprietorship venture to a mature and professional business entity• Opened a new business vertical of SEO and Online Marketing Services• Bagged key business accounts such as WL Online Marketing, Daimer, Esources.co.uk, and Whosaledeals.co.uk. • Achieved the organizational goals for business growth and client satisfaction• Helped the business to build a brand presence• Business revenue increased by almost 325% in just 14 months• Team size increased by almost 300% in 14 months.

Managed a team of 15 full time and freelance content editors and writers as the Manager Content operations for Creative Lipi, a website content development firm. Was responsible for acquiring new business for this proprietorship firm. Also responsible for making hiring decisions regarding members of the content development and for client relationship management.

Noida Area, India

Responsible for business development and overall management for this small advertising agency. The main business areas were print advertising, POP and POS design, printing and event management.

Master Of Social Work - Msw, Human Resources Management/Personnel Administration, General

Bachelor Of Arts - Ba, English Language And Literature, General