Andy Sheldon Email & Phone Number

Portland , Oregon, Us

At The Cookie Department®, we're not just bakers; we're sensory architects. From the soft, melt-in-your-mouth goodness of our Fully Functional Cookies® to the satisfying crunch of our Snack Yums, and the snap of our bite-sized indulgence of Crispy, coming in 2024, we've mastered every mouth feel that ignites your senses. Our treats aren't just cookies; they're orchestrated experiences, each designed to satisfy cravings in their own delightful way.

At Think Straighter, we work with hot companies and brands to make them even hotter by creating a forward-thinking roadmap that positions them for rising revenue streams, greater profit margins, and develops customer and market growth strategies through cutting-edge innovation.

Fort Lauderdale, Fl, Us

Recruited to develop the production team, studios, content, and sales of this multi-media company that publishes its own lifestyle, health, and wellness magazines for the US. ► Built ground-breaking production powerhouse team with in-house producers, editors, and graphic designers.► Increased content production output by almost 100%.► Reinvented the content strategy resulting in higher conversions of new customers and top-line sales for sister company Great HealthWorks. ► Creating a cross-platform immersive digital offering, developing and manufacturing products, working closely with big-name brands to integrate them into our entertainment strategies.

Oversee, redefine, and transform the direct consumer marketing strategies for this direct-to-consumer powerhouse dedicated to delivering quality health and wellness products. ► Developed the digital business plan and infrastructure with new CRM and business media, including over-the-top (OTT) media services. ► Created and implemented a brand-new social media strategy. ► Implemented strategies that grew the customer base within a short timeframe.► Initiated media performance strategies that resulted in a rapid increase. ► Increased digital sales revenues over the prior year.

Created start-up infrastructure for this creative, production, media strategy, and consulting company with the aim of blurring the lines between Content and Commerce. Developed and produced innovative television, film, and digital programming in both long and short-form formats. Clients included Hallmark, Universal Music Group, and Rogers Communications out of Canada.► Created and produced numerous content packages and television shows, many of which were optioned, including: Martha Stewart – American Made, For Real, Rockin’ the Kitchen with Chef Graham Elliot, and award-winning Short Films, Cupidity and The Gay in the Attic.

St. Petersburg, Fl, Us

Led the brands' creative engagement, including digital, dotcom, mobile, and customer acquisition, with a focus on the augmentation of entertainment for the television network. Completely redesigned and rebranded the network introducing new brands and integrating the industry’s first concept of creating marketing integration between HSN, major record labels, and film studios, including Disney, Sony, and Universal. Managed 3 direct reports and 300 indirect reports. Reported to CEO, Mindy Grossman.► Increased company revenues from 2.8 billion to 3.6 billion.► Built and oversaw the digital and mobile creative strategies increasing customer engagement, overall time-on-site, and top-line revenue.► Married live concert with live television sales across multiple platforms driving awareness and delivering record sales on albums such as Lady Gaga and Tony Bennett’s Cheek to Cheek delivering sales of over 130,000 albums in the first week and re-launching Lionel Richie’s recording career.► Extended viewership age from 55 plus to 45 plus partnering on product launches with A-list celebrities like Queen Latifah, Mary J. Blige, Rod Stewart, Sean Combs, and Jennifer Lopez, amongst others. ► Drove box office opening weekend sales for some of the highest-grossing films like Snow White the Huntsman, The Help, and Eat, Pray, Love, amongst others.

St. Petersburg, Fl, Us

Headed all aspects of television production and broadcast engineering, talent and guest development, on-air production and training, set design, network branding, re-direction of the rhythm and personality of the network, and the relaunch of the dotcom and digital experience. Provided leadership and vision to all creative assets produced, including television and print advertising, branding and promotional materials, including celebrity branding and b-roll production. Creative responsibility for HSN.com and HSN Apps, and the award-winning ‘Shop by Remote’. Managed 11 direct reports and 1,000 indirect reports. P&L responsibilities and budget management of over $100 million. Reported to CEO, Mindy Grossman.► Co-Led the company into a successful IPO (Initial Public Offering). ► Drove stock value from opening at $12 per share up to $77 per share during tenure.► Developed and oversaw the full launch of HSN2, a new shopping network focused on monetizing existing content through creative editing strategies, finding the best programming for increased revenue. Recognized for playing a leading role in the network’s globally fêted "reinvention of retail TV." ► Directed the transformation of the network's on-air look, tone, and feel, resulting in a seamless integration of celebrity brands, movies, and music into the HSN LIVE platform.► Increased on-air revenue via creative programming by over 400%.► Developed sales strategies and brand-cohesion programming with major Fortune 500 companies such as Toyota, Sony, Coca-Cola, increasing brand awareness, and market credibility leading to seven-figure opportunities.► Developed an online social gaming portal, HSN Arcade,, keeping visitors on site for over 20 minutes and growing repeat visitor rates by over 23% and conversion of 16%.► Promoted to Chief Creative Officer & General Manager.

Recruited by IAC and HSN International to build the infrastructure for this British satellite-based home shopping channel leading all aspects of the launch and infrastructure, including location scouting for the studio space. Responsible for the entire operations with full P&L responsibility and overseeing human resources, production, sales and marketing, talent management, production, content creation, distribution, communications, and PR. Managed 6 direct reports and 175 indirect reports. Reported to IAC International CEO.► Developed and built a highly profitable target operating model taking the business from concept to market as a profitable business from day one with double-digit quarterly growths.► Disrupted the gamification of real-time content conceiving and launching groundbreaking content, being one of the first on-air falling price bidding and gaming live television platforms. ► Founded an entirely new production facility and technology, decreasing production costs that led to increasing margins of over 50% from launch. ► Implemented new call center procedures increasing overall industry customer retention. ► Re-negotiated standard outsourced call center contract decreasing industry norm costs by 20%.► Achieved unrivaled press and media coverage nationally. ► Assisted the international department in developing the additional UK and global business partnerships.► Promoted and transferred as an HSN Executive based in St. Petersburg, Florida.

Hired to overhaul this company from the brink of failure into a profitable business in less than six months. Managed Production and Out-put departments with full P&L responsibility and indirect responsibility for outsourced supply chain and customer services. Managed 4 direct reports and 150 indirect reports. Reported to the Founder & CEO.► Launched never seen on-air gamification format driving viewing engagement and increasing margins upon launching. ► Established new technology within the TV Control Room that significantly reduced headcount and expenses, redefining the industry’s future of TV Control Room’s. ► Increased turnover and margins of top-line sales by 60% within six months. ► Decreased cost of services and operating costs by 50%. ► Introduced and trained ‘multi-skilled operators’ to the production department, helping reduce headcount by almost 50% while increasing individual productivity.► Developed a new television retail format that was successfully introduced to critical acclaim in the UK market both on time and within budget, achieving sales 30% above target in the first four weeks.