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I love to grow products via analytics, creative storytelling, and user acquisition strategies. 17+ years of experience and a successful track record at Google, Twitter, Tinder, Cambly, iris and other startups. My skills include:- Growth Marketing both as a one-man team and as a team manager: user acquisition via paid campaigns, influencer marketing, PR, email marketing, events, partnerships, social media, SEO/ASO.- Product Marketing in B2C and B2B from strategy to execution: brand narrative, launch strategy, planning and executing all aspects of the launch plan.- B2B Marketing from lead prospecting to email marketing, lifecycle marketing, webinars, sales calls and account management (HubSpot, Salesforce, Outreach.io, Snov.io, Iterable, Mailchimp, Mailgun, SendWithUs, Loom, Calendly etc.)- Market research and analytics (Amplitude, Metabase, Tableau, Google Analytics, Semrush, Appsflyer, Surveymonkey, Comscore, Nielsen)- Product Management experience in big tech and startups.
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Chief Marketing OfficerCarboxRussia -
Chief Marketing OfficerCarbox Sep 2024 - Present -
Chief Marketing OfficerIris Dating Jul 2023 - Jun 2024New York, United StatesManaging marketing strategy and execution from product launch to growth. The role involved a lot of analytics, managing resources, setting strategy, making product marketing plans and facilitating their execution by the team. From successful launch in 2020 to millions of users, thousands of paying users, and several B2B products. -
Country ManagerCambly Inc. Nov 2018 - May 2023San Francisco, California, United StatesGrowth marketing role (B2C and B2B) - I was responsible for product and growth marketing in specific countries. I worked on strategy, budget, analytics, campaigns and team management. I executed on tasks myself at first, then built a team to successfully grow user base, paid subscriptions, and revenue. I also managed B2B marketing of our SaaS product for several countries, from lead prospecting to email marketing, sales calls, webinars, and account management. -
Country ManagerTinder, Inc. Jan 2017 - Oct 2017West Hollywood, CaGrowth marketing and product marketing in specific markets. My role included a lot of ATL and BTL customer acquisition activities from strategy to execution. This included both traditional channels like performance marketing, influencers, PR, partnerships and events, and experimental campaigns like product placement, TV and radio campaigns and sponsorships - I managed budgets of $10M/year. My product marketing tasks included launching new features (from launch plan to execution), product analytics for insights and product feedback (pioneering Auth switch from Fb to SMS in my markets). In my time at Tinder I successfully grew MAU over 200% in under a year. -
Media Partnerships ManagerTwitter Nov 2013 - Oct 2016San Francisco, CaGrowing Twitter in Russia and select Eastern and Northern European countries. Working with partners across Sports, News, Music, TV, Government and Digital Creators on Twitter best practice adoption and custom innovative social media strategies and projects. This role involved a lot of Product Marketing and Lifecycle Marketing, as well as business development, negotiations and key account management. -
Product Marketing ManagerGoogle Jun 2007 - Mar 2013San Francisco Bay AreaProduct Marketing (launches, performance marketing, creative campaigns), Market Research, Developer Marketing, Communications. -
Analytical ConsultantJ'Son & Partners Mar 2006 - Mar 2007Market research in online and telecoms markets. Industry reports, in-depth studies.
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Communications ManagerTchernov Audio Distribution Nov 2003 - Nov 2004Marketing and Communications
Alexey Shelestenko Skills
Alexey Shelestenko Education Details
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International Economics
Frequently Asked Questions about Alexey Shelestenko
What company does Alexey Shelestenko work for?
Alexey Shelestenko works for Carbox
What is Alexey Shelestenko's role at the current company?
Alexey Shelestenko's current role is Chief Marketing Officer.
What is Alexey Shelestenko's email address?
Alexey Shelestenko's email address is as****@****ail.com
What is Alexey Shelestenko's direct phone number?
Alexey Shelestenko's direct phone number is +141550*****
What schools did Alexey Shelestenko attend?
Alexey Shelestenko attended Moscow State Institute Of International Relations (University) Mfa Russia (Mgimo.
What are some of Alexey Shelestenko's interests?
Alexey Shelestenko has interest in Computers, Archeology, Skiing, Traveling, Internet, See Less, Wi Fi, Wireless Technology, Foreign Languages, Nhl.
What skills is Alexey Shelestenko known for?
Alexey Shelestenko has skills like Online Advertising, Marketing Strategy, Web Analytics, Product Marketing, Sem, Online Marketing, Market Research, Digital Marketing, Analytics, Mobile Marketing, Marketing, Brand Management.
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