I am an avid mountain biker and craft beer enthusiast. Working at New Belgium for the past 10 years has allowed me to follow both passions while increasing my knowledge of brand marketing and experiential activation. I started with New Belgium as Brewery Direct Services. There I was able to master skills in sales and distribution. I spent 3 years as the Field marketing manager for the state of Michigan where I was responsible for our social marketing, eventing , sponsorships and localizing our brand.I am now the Experiential Marketing Manager. The Experiential Marketing Manager is responsible for procurement, development and activation of successful large scale regional activations that support our key brands. I lead collaboration between the Brand Directors of Experiential Marketing, local Brand Activation Managers, the Sponsorship & Event Experiential Manager, sales teams, Retail Programming Managers and Brand Managers to ensure full activation against our brand and sales initiatives. Specialties: Organizational Thinker, Account Management, Event Management, Brand Awareness, Marketing Cohesion, Consumer Marketing, Logistics, Event Planning, Relationship Building, Brand Management, Team Building, and Employee Relations.
Listed skills include Social Media, Event Management, Beer, Event Planning, and 14 others.