Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline. Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenueCreating impactful nurture programs to improve conversion rates from leads to opportunities Working closely with the Vice President of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to salesOverseeing vendor selection and contracts as needed