Asher Johnson Email & Phone Number

Tampa, Florida, United States

• Oversee end-to-end operations for Fanatics’ Hot Market products across brands (Nike, Fanatics, third-party) and major sports leagues (NFL, MLB, NHL, NBA, MLS, NCAA).• Manage product lines across various channels (DTC, Wholesale Upper, Value, Warehouse), including high-profile collections like Authentic Locker Room and Trophy Collections worn on-field by athletes during major playoffs and championships.• Ensure 98% on-time delivery across all product lines, contributing to annual revenues of $100M–$120M and 5M units sold.• Lead a cross-functional team of 50+ associates, driving 8 strategic go-to-market milestones, collaborating with functions such as Merchandising, Creative Design, Procurement, Licensing, Demand Planning, Finance, Sales Operations, Production Operations, and Logistics.• Manage relationships with third-party production facilities, optimizing supply chain processes and expanding the vendor base to meet demand.• Spearhead innovations in production (Global Production, Locker Room Adds, Near-Shore Production) to improve efficiency and profitability.• Travel to key markets to enhance vendor relationships and increase visibility across all regions.

Tampa, Florida, United States

• Managed internal and external production teams to ensure successful execution of Hot Market Events.• Collaborated cross-functionally with merchandising, art, licensing, retail, allocations, logistics, and operations to ensure timely delivery of quality apparel.• Assisted in creating and maintaining SOPs to improve processes and ensure adherence across teams.• Traveled to markets to enhance visibility and build relationships.• Provided status updates and event communications using systematic reports and daily meetings.• Maintained and updated vendor base and ensured accuracy of information.• Worked with the legal team to update contracts with production facilities and ensure compliance with company policies.• Proactively communicated process issues upstream and worked to resolve them quickly.

Tampa, Florida, United States

• Managed onsite and 3rd Party shipping team for a successful Hot Market event execution.• Coordinated with our Sales, Retail Services, and cross-functional teams to resolve execution challenges in markets.• Contributed to process improvements by assisting with SOP creation and maintaining operational calendars.• Traveled to key markets to strengthen relationships and increase visibility.• Provided status updates and event communications through reports and daily meetings.• Managed vendor base and ensured data accuracy.• Collaborated with the Legal Team to maintain contracts with production facilities.• Identified and communicated process upstream to ensure swift resolution.

Tampa, Florida

• Coordinated in-market production and distribution of products immediately after championship wins.• Built and maintained relationships with 3rd Party Vendors and managed a team of 14+ contracted employees.• Facilitated invoice processing for third party vendors and contract employees.• Analyzed and communicated event status to stakeholders.• Trained new coordinators and worked on improving process and documentation.

Indianapolis, Indiana Area

• Submit art files to proper licensing organizations for approval to ensure legal and trademark guidelines are met both internally and externally.• Acted as primary point of contact for licensing and legal partners resulting in faster communications.

Indianapolis, Indiana Area

• Followed-up and tracked project status to be sure it is moving through the systems and released through phone calls and emails.• Communicated with key departments/personnel on the process status by meeting daily with production/manufacturing floor, and follow-up emails on status of the art project.

Indianapolis, Indiana Area

• Provided assistance to Manufacturing Scheduling to deliver graphic needs and resolved any timeline/workflow issues.• Ran and analyzed reports using excel.

Indianapolis, Indiana Area

• Managed over 200 customers to include update product needs and managed account.• Sold products and negotiated contract renewals through face to face sales and customer service.