Asher Johnson Email & Phone Number

Tampa, Florida, United States

• Oversee end-to-end operations for Fanatics’ Hot Market products across brands (Nike, Fanatics, third-party) and major sports leagues (NFL, MLB, NHL, NBA, MLS, NCAA).
• Manage product lines across various channels (DTC, Wholesale Upper, Value, Warehouse), including high-profile collections like Authentic Locker Room and Trophy Collections worn on-field by athletes during major.
• Ensure 98% on-time delivery across all product lines, contributing to annual revenues of $100M–$120M and 5M units sold.
• Lead a cross-functional team of 50+ associates, driving 8 strategic go-to-market milestones, collaborating with functions such as Merchandising, Creative Design, Procurement, Licensing, Demand Planning, Finance, Sales.
• Manage relationships with third-party production facilities, optimizing supply chain processes and expanding the vendor base to meet demand.
• Spearhead innovations in production (Global Production, Locker Room Adds, Near-Shore Production) to improve efficiency and profitability.

Tampa, Florida, United States

• Managed internal and external production teams to ensure successful execution of Hot Market Events.
• Collaborated cross-functionally with merchandising, art, licensing, retail, allocations, logistics, and operations to ensure timely delivery of quality apparel.
• Assisted in creating and maintaining SOPs to improve processes and ensure adherence across teams.
• Traveled to markets to enhance visibility and build relationships.
• Provided status updates and event communications using systematic reports and daily meetings.
• Maintained and updated vendor base and ensured accuracy of information.

Tampa, Florida, United States

• Managed onsite and 3rd Party shipping team for a successful Hot Market event execution.
• Coordinated with our Sales, Retail Services, and cross-functional teams to resolve execution challenges in markets.
• Contributed to process improvements by assisting with SOP creation and maintaining operational calendars.
• Traveled to key markets to strengthen relationships and increase visibility.
• Provided status updates and event communications through reports and daily meetings.
• Managed vendor base and ensured data accuracy.

Tampa, Florida

• Coordinated in-market production and distribution of products immediately after championship wins.
• Built and maintained relationships with 3rd Party Vendors and managed a team of 14+ contracted employees.
• Facilitated invoice processing for third party vendors and contract employees.
• Analyzed and communicated event status to stakeholders.
• Trained new coordinators and worked on improving process and documentation.

Indianapolis, Indiana Area

• Submit art files to proper licensing organizations for approval to ensure legal and trademark guidelines are met both internally and externally.
• Acted as primary point of contact for licensing and legal partners resulting in faster communications.

Indianapolis, Indiana Area

• Followed-up and tracked project status to be sure it is moving through the systems and released through phone calls and emails.
• Communicated with key departments/personnel on the process status by meeting daily with production/manufacturing floor, and follow-up emails on status of the art project.

Indianapolis, Indiana Area

• Provided assistance to Manufacturing Scheduling to deliver graphic needs and resolved any timeline/workflow issues.
• Ran and analyzed reports using excel.

Indianapolis, Indiana Area

• Managed over 200 customers to include update product needs and managed account.
• Sold products and negotiated contract renewals through face to face sales and customer service.