Content Designer
CloudPay is a global leader in SaaS-based payroll solutions, pioneering cutting-edge innovations like pay-on-demand technology. As a Content Designer in Product, I helped drive CloudPay’s transformation into a future-proof, user-driven global payroll platform by creating a content strategy that is optimised for self-service, clarity and ease of use. - Developed and implemented content strategy that supported CloudPay’s evolution, ensuring alignment with its vision for user-centricity- Bridged Product, Learning, and Operations teams across time zones to create and maintain a cohesive, scalable content ecosystem- Standardised terminology and built scalable content guides to enable new hires and teams to deliver consistent, high-quality user experiences- Leveraged tools like Pendo to analyse user behaviour in content consumption, driving improvements in content delivery, readability, and engagement- Facilitated collaboration between stakeholders and Product Owners to ensure timely and accurate knowledge base updates to build user trust- Partnered with Marketing to align storytelling pillars, ensuring cohesive narratives across company-wide presentations and customer-facing materials.- Coordinated between technical and non-technical teams to harmonise narrative and operational details for presentations and product rollouts- Part-time grammar cop